Voluum Documentation

Track Events

Voluum TRK Tracking 

The main purpose of Voluum, in its broadest sense, is to manage information. These information include:

  • Events: Impressions, Visits, Clicks and Conversions.

  • Visit characteristics: Visitor-generated information passed from a traffic source or obtained by Voluum on its own that characterize visit, such as country, device info, cost, payout and more.

This information are captured, recorded and passed on by Voluum. All this information is then used to learn more about your visitors, gain insights into your campaign performance and optimize your campaigns' setup.

In order to get that information, you need to set up Voluum correctly. The basic setup, that covers the most typical use cases and uses a redirect tracking method, has already been covered in the Getting Started guide. The following set of articles describe extensively all methods of tracking events and exchanging information between platforms, like between a traffic source and Voluum, or between Voluum and an affiliate network.

It is all about information flow.

Table of Contents

Event Types

In Voluum, there are four event types that can be tracked. It is important to familiarize yourself with their definitions, when they occur and what are their pricing details are, because their meaning might differ from the meaning used elsewhere in the industry. Read the What is an Event in Voluum? article to learn more.

Different Methods of Tracking Events

Voluum offers you two methods of tracking events: a redirect method and a direct method. Choosing the right one for you depends on several factors, such as requirements of a traffic source platform, need of using a landing page in your funnel or tracking organic traffic, page load time or visibility of a redirect.

The Getting Started guide described a redirect method in its exemplary campaign funnel and usually this method is considered to be the default one.

Tracking Visits with a Redirect Method

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In the simplest setup, to properly track visits, you need to add two elements in Voluum: a traffic source and a campaign. Nevertheless, it is recommended to always add an offer element to enrich your reports and have the option to use traffic redirect options. Because of that, an offer element has been counted as a necessary element.

Necessary elements:

  1. Traffic Source: It is required to properly record information coming from an outside traffic source platform.

  2. Campaign: This element binds all other elements together and is usually added at the end of campaign funnel setup. It is used to provide general campaign information and to target traffic to a chosen destination. In the simplest setup, this destination might only be a single Destination URL. However, for reporting purposes, we strongly recommend adding an offer element to configure traffic destination.

  3. Offer: An offer element provides additional options for managing traffic redirection. You can use an offer element in paths or flows, you can use it to pass additional visit information to your affiliate network platform, set tracking conversions with a redirect method using postback URL, and finally, see more detailed reports. This element is created in the same way for both tracking methods. However, remember that if you want to use a direct tracking method, you also have to use a landing page.

Optional elements:

The elements listed above allow you to handle a small and simple campaign. If you want to go beyond what is small and simple, you can add optional elements to track clicks, manage offers from different affiliate network platforms and use flows. Read the next parts of the following article to learn more.

Tracking Clicks

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To properly track clicks, you have to use an externally hosted landing page, add a corresponding lander element in Voluum and paste a click URL, that is provided by Voluum, to your landing page.

  1. Lander: This element ties Voluum with your landing page. It can be used in paths and flows along with an offer element.

  2. Click URL: This link is provided by Voluum and has to be pasted into your landing page to enable visitor redirect to an offer through Voluum.

Tracking Conversions

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Regardless of a selected tracking method, you can track conversions with either the redirect or direct method. 

  1. Tracking conversion with a redirect method: To track conversions with a redirect method, you have to use a server-to-server postback URL, that has to be set up in an offer setup.

  2. Tracking conversion with a direct method: To track conversions with a direct method, you have to use a conversion tracking pixel that has to be implemented on a so called "Thank you" page.

Tracking Impressions

Impression: If you want to track impressions, your traffic source platform has to support it. Read the document below to learn more about tracking impressions:

Track Visits with a Direct Tracking Pixel

Using a direct method of tracking requires you to use a landing page. Therefore, with this method, both visits and clicks will be tracked.

Direct Tracking Pixel: This feature allows you to track visits and clicks with a direct method. For this feature to work, you have to add a traffic source element and a campaign element with certain options enabled. 

Optional Optional Elements

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The elements listed below can be added optionally regardless of a selected tracking method. They can be used for organizational purposes.

  1. Affiliate Networks: (Optional) An affiliate network element is used in Voluum to segregate offers by affiliate networks or other criteria. It can be added for organizational purposes and is not required for a campaign funnel to work.

  2. Flows and Paths: (Optional): A flows is an element useful for managing often used paths. It is a template that you create in order not to define the same campaign destination over and over again.

Using Different Tracking Methods in a Single Campaign Funnel

Decision about a tracking method affects only part of a visitor's journey. You can safely mix different tracking method in a campaign funnel, for example:

  • You can use Direct Tracking Pixel to track visitors going to your landing page and use the same landing page in another campaign funnel with a redirect method.

  • You can use Direct tracking Pixel for visits and track conversions with a redirect method

  • You can track visits and clicks with a redirect method and track conversions with a conversion tracking pixel in the same funnel.

Passing Information

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You can pass information about visit characteristics along with a visitor to Voluum, and then, to an affiliate network. This information will be visible in an affiliate network's own tracking system. Information about a conversion can be passed pack to Voluum with some additional parameters and distinctions into different conversion types and secondary conversions. Finally information can be passed back to the traffic source that a visitor has originated from. This is important if you use the Revshare cost model to settle costs with your traffic source platform.

Steps of passing information:

Additional options of passing Information:

Track Costs and Payout

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Tracking conversion costs and payout can be achieved with different cost models and either automatic or manual setup.

Advanced Tracking

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The advanced tracking options let you customize and adjust several tracking options to match your business needs.

Archive and Restore Elements

After setting up your campaign funnel, learn how to archive elements in Voluum to hide them from view. Read the Archiving / Restoring Entities in Voluum article to learn how to hide and unhide elements from view.

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