Tracking

Abstract

Track your affiliate campaigns with Voluum Ad Tracker. Record impressions, visits, clicks and conversions with our link tracking software to optimize your ads.

The main purpose of Voluum, in its broadest sense, is to manage information. This information includes:

  • Events: Impressions, Visits, Clicks, and Conversions.

  • Visit characteristics: Visitor-generated information passed from a traffic source or obtained by Voluum on its own that characterize visit, such as country, device info, cost, payout and more.

This information is captured, recorded and passed on by Voluum. All this information is then used to learn more about your visitors, gain insights into your campaign performance and optimize your campaigns' setup.

In order to get that information, you need to set up Voluum correctly. The basic setup, that covers the most typical use cases and uses a redirect tracking method, has already been covered in the Getting Started guide. The following set of articles describe extensively all methods of tracking events and exchanging information between platforms, like between a traffic source and Voluum, or between Voluum and an affiliate network.Standard Guide

It is all about information flow.

Table of Contents

Event Types

In Voluum, there are four event types that can be tracked. It is important to familiarize yourself with their definitions when they occur and what are their pricing details are, because their meaning might differ from the meaning used elsewhere in the industry. Read the What is an Event in Voluum? article to learn more.

Different Methods of Tracking Events

Voluum offers you three methods of tracking events: a redirect method, direct method and redirectless method. Choosing the right one for you depends on several factors, such as requirements of a traffic source platform, need of using a landing page in your funnel or tracking organic traffic, page load time or visibility of a redirect.

The Getting Started guide described a redirect method in its exemplary campaign funnel and usually this method is considered to be the default one.

Tracking with a Redirect Method

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The simplest setup requires only three things: an offer, a traffic source, and a campaign. However, adding an affililiate network element from a template is a recommended step, as it makes the process of configuring tracking tokens effortless. For that and an organizational reason, we recommend always adding an affiliate network element.

Necessary elements:

  1. Traffic Source: It is required to properly record information coming from an outside traffic source platform.

  2. Campaign: This element binds all other elements together and is usually added at the end of a campaign funnel setup. It is used to provide general campaign information and to target traffic to a chosen destination. In the simplest setup, this destination might only be a single Destination URL. However, for reporting purposes, we strongly recommend adding an offer element to configure traffic destination.

  3. Offer: An offer element provides additional options for managing traffic redirection. You can use an offer element in paths or flows, you can use it to pass additional visit information to your affiliate network platform, set tracking conversions with a redirect method using postback URL, and finally, see more detailed reports. This element is created in the same way for both tracking methods. However, remember that if you want to use a direct tracking method, you also have to use a landing page.

  4. Affiliate Networks: (Optional) An affiliate network element is used in Voluum to segregate offers by affiliate networks or other criteria. When added from the template, it configures tracking parameters for offers automatically. This element is created in the same way for both tracking methods.

Optional elements:

The elements listed above allow you to handle a small and simple campaign. If you want to go beyond what is small and simple, you can add optional elements to track clicks, manage offers from different affiliate network platforms and use flows. Read the next parts of the following article to learn more.

Tracking Clicks

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To properly track clicks, you have to use an externally hosted landing page, add a corresponding lander element in Voluum and paste a click URL, that is provided by Voluum, to your landing page.

  1. Lander: This element ties Voluum with your landing page. It can be used in paths and flows along with an offer element.

  2. Click URL: This link is provided by Voluum and has to be pasted into your landing page to enable visitor redirect to an offer through Voluum.

Tracking Conversions

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Regardless of a selected tracking method, you can track conversions with either the redirect or direct method. 

  1. Tracking conversion with a redirect method: To track conversions with a redirect method, you have to use a server-to-server postback URL, that has to be set up in an offer setup.

  2. Tracking conversion with a direct method: To track conversions with a direct method, you have to use a conversion tracking pixel that has to be implemented on a so-called "Thank you" page.

Tracking Impressions

Impression: If you want to track impressions, your traffic source platform has to support it. Read the document below to learn more about tracking impressions:

Track with Direct Tracking Pixel

Tracking with the direct method using direct tracking pixel allows you to bypass the initial redirection. This allows for a faster visitor journey.

Direct Tracking Pixel: This feature allows you to track visits and clicks with a direct method. For this feature to work, you have to add a traffic source element and a campaign element with certain options enabled. 

Tracking with the Redirectless Method

The redirectless method of tracking is a future-proof method that builds upon and enhances the idea behind the Direct Tracking Pixel. This method lives up to its name by allowing you to track visitors without ANY redirect whatsoever.

  • Read the Redirectless Tracking article to learn how to track traffic without any redirect throughout the whole campaign funnel.

Flows and Paths

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The elements listed below can be added optionally regardless of a selected tracking method. They can be used for organizational purposes.

  1. Flow: (Optional): A flow is an element useful for managing often used paths. It is a template that you create in order not to define the same campaign destination over and over again.

  2. Path: Paths are a part of a campaign setup in the advanced mode or flows. They allow to redirect traffic to set offers based on criteria set in the path and path's weight.

Using Different Tracking Methods in a Single Campaign Funnel

The decision about a tracking method affects only part of a visitor's journey. You can safely mix different tracking method in a campaign funnel, for example:

  • You can use Direct Tracking Pixel to track visitors going to your landing page and use the same landing page in another campaign funnel with a redirect method.

  • You can use Direct tracking Pixel for visits and track conversions with a redirect method

  • You can track visits and clicks with a redirect method and track conversions with a conversion tracking pixel in the same funnel.

Passing Information

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You can pass information about visit characteristics along with a visitor to Voluum, and then, to an affiliate network. This information will be visible in an affiliate network's own tracking system. Information about conversion can be passed back to Voluum with some additional parameters and distinctions into different conversion types and secondary conversions. Finally information can be passed back to the traffic source that a visitor has originated from. This is important if you use the Revshare cost model to settle costs with your traffic source platform.

Steps of passing information:

Additional options for passing Information:

Tracking Cost and Payout

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Tracking conversion costs and payout can be achieved with different cost models and either automatic or manual setup.

Advanced Tracking

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The advanced tracking options let you customize and adjust several tracking options to match your business needs.

Working with Voluum

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This section shows you various small features that can help you with your day-to-day work in Voluum.

Advanced Guides

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This section contains helpful guides that will teach you how to run your campaigns more efficiently.