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Snapchat as a Traffic Source

Snapchat is a social app focused on sharing multimedia content and connecting you with your friends. With the help of this guide, you will learn how to track your Snapchat Ads with Voluum

Tracking Snapchat Traffic

Snapchat supports both direct and redirect methods of tracking, so you can select one according to your preferences.

Snapchat support conversion tracking only via its proprietary conversion pixel in the form of a JavaScript code block. This means that you cannot pass conversion info from Voluum to Snapchat. The only option is to implement the Snapchat pixel on your "Thank You" page and set up conversion tracking in Voluum and Snapchat in parallel, independently of each other.

Before You Start

Before you start with the setup, you need to make sure that you have the following things ready:

  • An active Voluum account.
  • An active Snapchat Business account.
  • An offer and, optionally, a lander.

Once you have everything ready, you can proceed with the rest of the guide.

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I. Create a Campaign in Voluum

For the first step, you need to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a destination URL to Snapchat. In order to do this, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.
  3. Create a traffic source element. Voluum provides you with the Snapchat traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.
    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the Snapchat template.
    4. Click the Next button.
    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

    1. In the New campaign form, select the Snapchat traffic source that you have just created from the Traffic source drop-down menu.
    2. Provide a name for the campaign in the Campaign name text field.
    3. Select the cost model from the Cost model drop-down menu and provide a cost value in the Cost value text field.
    4. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
    6. Select an offer that you have just created from the Offers drop-down menu.
    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

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II. Create a Campaign in Snapchat

The second step is about creating a campaign in Snapchat. In order to do so, perform the following steps:

  1. In Snapchat, go to Snap Ads Manager.
  2. Select how would you like to create your campaign. The following guide describes the Instant create option.

  3. Select the campaign goal.
  4. Paste the copied campaign URL in the Which url should your ad link to text field,
  5. Click the Next button.

  6. Upload a creative and provide a description of your product, along with CTA and an optional caption. Once you finish, click the Next button.

  7. Set traffic targeting and budget options and define a payment method. Once you finish, click the Publish button.

Your campaign has been published and it is tracked with Voluum.

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