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HilltopAds as Your Traffic Source

HilltopAds is a global advertising network that allows you to show your ads in different formats across websites of various publishers. The following guide provides instructions on how to set up tracking of their traffic in a few simple steps.

Before You Start

The setup process requires to have the following elements ready:

  • An active HilltopAds account with some funds added
  • An active Voluum account
  • An offer
  • Optionally, a landing page

Once you have all elements ready, proceed to the next part of this guide.

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I. Create a Campaign in Voluum

To track HilltopAds traffic, first, you need to create a campaign funnel in Voluum. This will provide you with a campaign URL that you will later submit to HilltopAds as a final destination URL. To do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.
  3. Create a traffic source element. Voluum provides you with the HilltopAds traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.
    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the HilltopAds template.
    4. Click the Next button.
    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

    1. In the New campaign form, select the HilltopAds traffic source that you have just created from the Traffic source drop-down menu.
    2. Provide a name for the campaign in the Campaign name text field.
    3. Select if you want to track costs manually, and if so, select the cost model and provide the cost value.
    4. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
    6. Select an offer that you have just created from the Offers drop-down menu.
    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it into any text editing tool.
    9. Click the Done button.

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II. Create a Campaign in HilltopAds

Once you have created a Voluum campaign funnel, go to HilltopAds to complete the setup.

  1. In HilltopAds, go to the Manage Campaign view.
  2. Click the New campaign button.

  3. Select the ad format from the drop-down menu.
  4. Select the traffic channel.
  5. Provide a name for the campaign.
  6. Paste the campaign URL that you have copied from Voluum in the Final Destination URL text field.
  7. Set other options according to your needs and click the Add campaign button.

You have now succesfully set tracking of HlltopAds traffic in Voluum.

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HilltopAds Tracking Tokens




Click ID




Zone ID


Campaign ID


ISO country code


Visitor language



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