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NewsBreak as a Traffic source

NewsBreak is a local news app that has its own advertising platform. The following document describes how to track NewsBreak traffic with Voluum.

Before You Start

The following things are required:

  • An active Voluum account.
  • An active NewsBreak account.
  • An offer, and optionally, a lander.
  • A creative.

Once you have everything, you can proceed with the guide.

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I. Create a Campaign in Voluum

A. (Optionally) Create an affiliate network element. Read the Add an Affiliate Network to Voluum article to learn how to do that.

B. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

C. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

D. Create a traffic source element. Voluum provides you with the NewsBreak traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

  1. In Voluum, go to Traffic sources.
  2. Click the Create button and select the Traffic source option from the drop-down menu.

  3. Select the NewsBreak template from the list of available templates.
  4. Click the Next button.
  5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

E. Create a campaign

In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

  1. In the New campaign form, select the Workspace.
  2. Select the NewsBreak traffic source that you have just created from the Traffic source drop-down menu.
  3. Provide a name for the campaign in the Campaign name text field.
  4. (Optionally) Set a cost model.
  5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
  6. Select an offer that you have just created from the Offers drop-down menu.
  7. Click the Save button.

  8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.
  9. Click the Done button.

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II. Create a Campaign in NewsBreak
  1. In NewsBreak, start creating a new campaign.
  2. Provide a campaign name, select campaign objective and click Save and Next.
  3. Set all targeting options and click Save and Next.
  4. Set all ad options, paste the campaign URL in the Landing page URL text field and click Save.

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III. Set Up Traffic Source Postback URL
  1. In NewsBreak, go to Tools / Event Management.
  2. Select web events and click Create/test web event.
  3. Name the event, select conversion event and select Postback as event tracking type.
  4. Scroll down to the Endpoint Spec section and copy the URL – this is your Traffic Source postback URL for NewsBreak:
  5. Go to Voluum and edit the NewBreak Traffic source. Paste the NewsBreak postback URL into the Traffic source Postback URL text field. Replace the xxxxxx with the {externalid} tracking token.

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