RTB Panda as a Traffic Source

The following guide instructs how to add and use RTB Panda as a traffic source in Voluum

The following things are required:

• An active Voluum account.
• An active RTB Panda account.
• An offer, and optionally, a lander.
• A creative to use in the RTB Panda campaign (in case it’s necessary for the particular campaign
• type).

Once you have everything, you can proceed with the guide.

A. (Optionally) Create an affiliate network element. Read the Add an Affiliate Network to Voluum article to learn how to do that.

B. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

C. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

D. Create a traffic source element. Voluum provides you with the RTB Panda traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

1. In Voluum, go to Traffic sources.

2. Click the Create button and select the Traffic source option from the drop-down menu.

   

3. Select the RTB Panda template from the list of available templates.
4. Click the Next button.
5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

E. Create a campaign. 

In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

1. In the New campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
2. Select the RTB Panda traffic source that you have just created from the Traffic source drop-down menu.
3. Provide a name for the campaign in the Campaign name text field.
4. Set a cost model to Auto (CPC/CPM).
5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
6. Select an offer that you have just created from the Offers drop-down menu.

7. Click the Save button.

8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.
9. Click the Done button.

1. In RTB Panda, create a campaign in RTB Panda and paste the Voluum Campaign URL as the URL.
2. Go to the Tracking tab and click the Create Conversion Tag button.
3. Select the Conversion Flow, set the Name, and how you would like to record conversion payout in RTB Panda. Dynamic (recommended) means the conversion payout value will be passed from Voluum by the corresponding parameter.
4. Once created, copy the s2s Postback from the corresponding Conversion Tag.
5. Add it as the Traffic Source postback URL in the RTB Panda Traffic Source element in Voluum. Replace the {click_id} token with Voluum {externalid} token: