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Add a Lander Element

When it comes to adding a lander to Voluum, you need to have your landing page ready and publicly available on the Internet. The landing page is a standalone web page that your visitors land on after clicking the ad (campaign URL). The lander is a campaign's element in Voluum that will allow you to create a campaign funnel and specify its requirements adequately to the landing page's setup. In other words, if only you want to have a landing page as a part of the campaign funnel, you need to have a landing page hosted externally and a lander created in Voluum.

Voluum Note: Rember that both lander URL and landing page must use the same protocol, either non-secure (HTTP) or secure (HTTPS). If those protocols differ, they will be processed as different addresses and a visitor will not be directed to the landing page.

Landing Pages and Click URLs

Creating a lander that corresponds with your standalone landing page does not complete this part of a visitor journey. To close a circuit, you also have to implement a click URL on your landing page to redirect the user back to Voluum, and then, to an offer. Read the Adding Click URLs to a Landing Page article to learn more.

Creating a Lander Element

To create a lander element in the Voluum platform, perform the following steps:

Voluum Note: Before adding a lander to Voluum, you need to have the landing page URL accessible for quick reference.

  1. In Voluum, go to Landers.
  2. Click the Create button and select the Lander option from the drop-down menu.

  3. (Optional) If you have the Workspaces feature enabled on your account, select the Workspace from the drop-down menu that this lander will be assigned to. To learn more, read the Workspaces: Overview article.

  4. (Optional) If the lander is geo-specific, select the Country from the drop-down menu. Otherwise, leave the Global option. This option is only used for organizational purposes and does not determine the traffic source geo-location in any way.
  5. Provide a unique name for your lander.

    Voluum Info: The name of the lander in Voluum is based on the following pattern: {country_label or Global} - {your_unique_custom_name}

  6. (Optional) To enhance search functionality, you can always add tags to the lander. Remember that tags can only contain letters, numbers, and underscores.
  7. Provide the URL of your landing page in the Lander URL field, for example:
  8. (Optional) You can add parameters to pass additional information to a landing page. Read the Pass Information to a Landing Page to learn more. Note that if you want to pass information to your offer and an affiliate network platform, you do not need to pass them to a landing page in the first place. This can be achieved by adding parameters to a click URL or an offer URL.
  9. Select the integer to provide the exact Number of CTAs for your lander. Once you have saved all the changes and added the lander to Voluum, you cannot modify this value.

    When it comes to a number of offers on your landing page, you have four options to consider at this point:

    • Single CTA button: You want to have only one CTA button on your landing page that leads to one offer. Set the Number of CTAs value to 1 and add only one offer to a path with this lander in a campaign / flow setup. Place a single click URL for your CTA button on your landing page in one place only.
    • Several CTA buttons with one offer: You want to have several CTA buttons that always lead to the same offer. Set the Number of CTAs value to 1 and add only one offer to a path with this lander in a campaign / flow setup. Place a click URL in several places on your landing page under a corresponding number of CTA buttons.
    • Rotating offers: You want to have only one CTA button on your landing page that leads to several offers, chosen at random. Set the Number of CTAs value to 1, but add several offers to a path with this lander. Place a single click URL for your CTA button on your landing page in one place only.
    • Several CTA buttons with several offers: You want to have several CTA buttons on your landing page with each of them leading to a different offer. Set the Number of CTAs value to the number of offers that you want to link to and add a corresponding number of offers in a path with this lander. Place a multi-offer click URL under each CTA button on your landing page.
  10. (Optional) Select a different tracking domain than the default one from the Tracking domain drop-down menu.
  11. Copy the appropriate number of click URLs to implement them into your landing page's HTML. The number of click URL visible here is in line with the number of CTAs selected in step 9. If you want to learn more about adding click URLs, read the Adding Click URLs to a Lander article.

  12. The lander tracking script enables you not only to use the direct method of tracking but also makes sure that the redirect method of tracking will work in all scenarios. Because of that, implementing a lander tracking script into your landing page's HTML code is a recommended step regardless of the tracking method you chose. Redirect tracking will still work without this script in most scenarios.
  13. (Optional) Click the Verify landing page button to scan your landing page. Read the Lander Scanning Tool article to learn more about this feature.
  14. (Optional) Provide a meaningful note that describes your lander.
  15. Click the Save button. You have added the lander to Voluum.

How to Implement a Lander Tracking Script to Your Landing Page

This section instructs you how to implement a lander tracking script.

  1. Go to the landing page that you host externally.
  2. <HEAD>
    Lander tracking script

    Paste the Lander tracking script at the bottom of the <HEAD> component of your landing page's HTML:

What's Next?

After you have created a lander element, read the following articles to learn how to add rest of elements:

Necessary elements:

Optional elements:

Video Tutorial

Click here to expand a video tutorial section:

Frequently Asked Questions

Have more questions? You might find answers below:

I would like to run my campaigns in Voluum, but I'm not sure if I need to have a landing page for each single campaign. If so, do I still need to set a landing page for each campaign to be able to track data in Voluum?

No, you do not need to have a landing page for each campaign. You need to prepare your landing page and then, add a lander to Voluum only if you require such an option. Voluum allows you to create a campaign without a landing page. If you redirect users directly to the offer page, you can set up the Direct linking option in the campaign's setup and select the offer you want to associate with a given campaign.

I want to use a landing page in my campaign funnels. Could you recommend what kind of landing pages works best?

A fast and reliable third-party hosting service allows that your landing pages get the best possible service. This is to ensure that landing page loading times are kept as low as possible – quicker page loading will reduce page bounce rates. This will then increase the chances of a higher click-through rate and, resultantly, a higher conversion rate. To host landing pages containing both static and dynamic content, we recommend using a Content Delivery Network (CDN).

You also have multiple solutions available to help you measure your page load / response times, which helps you with optimization. It is highly recommended to try the tool to get a detailed overview of your landing page’s performance.

What should I do if the lander that I use is provided by the affiliate network?

Firstly, you need to check whether your affiliate network able to fetch our click ID from the lander element? If so, you can add your lander as the offer element, and append our {clickid} token paired with the parameter supported by the affiliate network, to the URL of the lander.

If not, you need to check if you are able to edit the hyperlink under the CTA button so it will be using the click URL generated by Voluum. Then, you can add the lander as the lander element, and the offer as the offer element.

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