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Advedro as a Traffic Source

Advedro is an AI-powered advertising platform for all your performance driven campaigns, analytics, tracking, anti-fraud tools and optimization with multiple ad formats. The following document describes how to track Advedro traffic with Voluum.

Before You Start

The following things are required:

  • An active Voluum account.
  • An active Advedro account.
  • An offer, and optionally, a lander.
  • A creative.

Once you have everything, you can proceed with the guide.

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I. Create a Campaign in Voluum

A. (Optionally) Create an affiliate network element. Read the Add an Affiliate Network to Voluum article to learn how to do that.

B. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

C. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

D. Create a traffic source element. Voluum provides you with the Advedro traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

  1. In Voluum, go to Traffic sources.
  2. Click the Create button and select the Traffic source option from the drop-down menu.

  3. Select the Advedro template from the list of available templates.
  4. Click the Next button.
  5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

E. Create a campaign

In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

  1. In the New campaign form, select the Avedro traffic source that you have just created from the Traffic source drop-down menu.
  2. Provide a name for the campaign in the Campaign name text field.
  3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
  4. (Optionally) Set a cost model.
  5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
  6. Select an offer that you have just created from the Offers drop-down menu.
  7. Click the Save button.

  8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.
  9. Click the Done button.

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II. Create a Campaign in Advedro
  1. In Advedro, click the New campaign button.
  2. Provide a name for the campaign.
  3. (Optional) Select and least one traffic category and set traffic type options.
  4. Click the Continue button.

  5. Set Geo and language targeting options and click the Continue button.
  6. Set a type of a creative and its position.
  7. Click the Ad variations button.

  8. Provide a name for the ad group.
  9. Drag and drop images.
  10. Click the Create button.

  11. Select the uploaded creative by ticking its checkbox.
  12. Paste the campaign URL that you have obtained from Voluum in the Campaign link text field.
  13. Click the Continue button.

  14. Set advanced settings and click the Continue button.
  15. Set bidding and dayparting options and click the Create campaign button.

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III. (Optional) Set Up Traffic Source Postback URL

Do this if you want to pass conversions back to Advedro

  1. In Advedro, open the profile options and select the Conversion T.R. option.

  2. Click the Create button to create new goal.
  3. Provide a name for the goal.
  4. Provide a payout value.
  5. Click the Create button.

  6. Copy the goal ID into the clipboard.

  7. In Voluum, edit the Advedro traffic source element.
  8. In the traffic source postback URL, replace the REPLACE_WITH_GOAL_ID phrase with the goal ID value that you have copied from Advedro. Your edited traffic source postback URL should look like this:{externalid}
  9. Click the Save button.

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