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Get Started Guide for Agencies

The following Get Started guide is best suited for agencies that promote their clients' offers. The guide presents a scenario when a client's offer is promoted using Google Ads.

How tracking works

Voluum supports two tracking methods: redirect and direct.

  • Redirect: This method directs a visitor through Voluum servers that in turn redirect a visitor again to their destination. This is the easiest method to implement, as it does not require editing web page's code. However, this method is banned by Google and Facebook, because they don't like visitor redirects.
  • Direct: This method uses special scripts that make requests to Voluum with visit info. These scripts need to be implemented on advertising pages. This method is compliant with Google and Facebook requirements; however, it does not allow you to rotate or shuffle these pages.

This guide presents the direct method of tracking with Google Ads.

Overview of the tracking setup

  1. You put direct tracking scripts that you get from Voluum on your advertising pages.
    • If you link from an ad to an offer page directly, you put the script on an offer page.
    • If you link to an intermediary page (lander, landing page), you put the script on that page.
  2. You set up conversion tracking:
    • If your customer has a postback firing solution, submit Voluum postback URL to this system.
    • If you link to an intermediary page (lander, landing page), you put the script on that page.
  3. Integrate your Google Ads account with Google. This integration gives you cost synchronization, passing conversions back to Google and auto-rules.
  4. Create a campaign in Voluum. This will provide you with a direct tracking link that you will submit as a destination link to Google Ads.
  5. Create a campaign in Google Ads and start advertising.

Here's how the tracking setup looks like in short:

When a visitor clicks an ad, he or she will be directed to an intermediary page, called a landing page, or to an offer page. The script on this page will make a request to Voluum. When a visitor converts (for example, purchases a product), Voluum will record a conversion and pass it to Google.

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