Step 5: Optimize Campaign Settings
Go beyond regular analytical and optimization techniques and take advantage of Voluum advanced features:
Use Voluum Traffic Distribution AI feature to automatically send traffic to the best performing offers and landers.
The Optimization calculator feature allows you to make probabilistic assessments of how well your elements might convert within your current setup. It enables you to make an informant decisions about pausing or resuming your campaigns and changing weights of offers and landers.
Use the Custom Conversions feature to distinguish different conversion event. Sometimes you get different payout according to conversion types, such as signup to a newsletter or app install.
In the affiliate network industry, more and more attention is directed towards the lifetime value of a customer (
LTV ). Use the the transaction ID tokens to keep track of the following conversions (upsells).
