AdSupply as a Traffic Source

AdSupply is an advertising network that offers ads in various display formats. They work with big brands and agencies. The following guide describes how to set up tracking of their traffic with Voluum.

Before you go any further, make sure that you have the following things ready:

• An active Voluum account
• An active AdSupply account
• An offer, and, optionally, a lander

Once you wave everything ready, you can proceed with the guide.

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a click-through URL in AdSupply. In order to do this, perform the following steps:

1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

3. Create a traffic source element. Voluum provides you with the AdSupply traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

   1. In Voluum, go to Traffic sources.

   2. Click the Create button and select the Traffic source option from the drop-down menu.

      

   3. Select the AdSupply template.
   4. Click the Next button.

   5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

      

4. Create a campaign. 

   In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

   

   1. In the New campaign form, select the AdSupply traffic source that you have just created from the Traffic source drop-down menu.
   2. Provide a name for the campaign in the Campaign name text field.
   3. Select the cost model from the Cost model drop-down menu and provide a cost value in the Cost value text field.
   4. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
   5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
   6. Select the offer that you have just created from the Offers drop-down menu.

   7. Click the Save button.

      

   8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

      

   9. Click the Done button.

The second step takes place in AdSupply. You will need to create a campaign and a placement there. Campaign settings govern overall spending budget and run time. Placement, which is required for a complete campaign setup, governs the visitor destination and traffic targeting options. In order to do this, perform the following steps:

1. Create a campaign

   1. In AdSupply, click the Create New Campaign button.

      

   2. Provide a name for a campaign in the Campaign name text field.

   3. Click the Next button.

      

   4. Set the necessary budget option and click the Create Campaign button.

      

      Your campaign has been created. You need to create a placement inside your newly created campaign to complete the setup.

2. Create a placement

   1. Click the Create New Placement button.

      

   2. Select the ad type from the Ad type drop-down menu.
   3. (Optional) Click the Yes button to show the option that enables passing information about conversion from Voluum to AdSupply. This will be configured in the third step of this guide.

   4. Click the Next button.

      

   5. Set up the traffic targeting options and click the Next button.
   6. Select the schedule options and click the Next button.

   7. In the Select Media Rotation section, click the Create a New Media Rotation button.

      

   8. Click the Create a New Media button.

      

   9. Provide a name for your media in the Name text field.
   10. Select the source type from the Source type drop-down menu.
   11. Drag&drop an image file with a creative.
   12. Paste the campaign URL that you have copied from Voluum in the Click-through URL text field.

   13. Click the Next button.

       

   14. Read the guidelines and click the Create and use Media button.

   15. Click the Next button.

       

   16. Set the placement caps and click the Next button.
   17. Set your bid in the Max bid text field and click the Next button.
   18. Review the summary of your placement and click the Create placement button.

You have completed the campaign setup in Voluum. Your campaigns, once reviewed, will start running at the selected time. If you want, you can continue reading this guide to configure passing conversions from Voluum to AdSupply.

The last step of this guide and the last step of the placement setup is about conversion tracking. This will allow Voluum to pass information about conversion to AdSupply. You do not need to configure this, use it only if you want to have all information in AdSupply as well as in Voluum. In order to configure this, follow the steps below:

1. In AdSupply, in the Step 8. Conversion tracking step of the placement setup in AdSupply, click the Script tab.

2. Select a pixel from the three available ones and copy it to the clipboard. The pixel you select defines the level that conversions will be reported to. You can report conversions on an advertiser, campaign or placement level.

   

3. Your copied pixel should look like this:

   <script type="text/javascript" src="https://engine.4dsply.com/Pixel/Script?cid=40881"></script>

   Delete everything apart from the URL in quotation marks. Your edited pixel should look like this: https://engine.4dsply.com/Pixel/Script?cid=40881

   Copy it to the clipboard.

4. In Voluum, edit the AdSupply traffic source that you have created.
5. Paste the URL from the conversion pixel in the Pixel redirect URL text field.

6. Click the Save button.

   

You have successfully configured conversion tracking.

Tokens	Description
{s2sParam}	Click ID
{cpv}	Cost
{campaignName}	Campaign name
{placementName}	Placement name
{bid}	Bid
{totalcpv}	Total CPV
{channel}	Channel
{subchannel}	Subchannel
{mediaName}	Media name
{keywords}	Keywords