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Track Conversions Using S2S Postback URL

If you want to track conversions using a redirect method of tracking with a postback URL, then it is necessary to pass a click ID value to an affiliate network.

What is S2S postback URL?

Postback URL is a server-to-server (S2S) method of tracking conversion, when a server on an offer owner side fires a POST-type request to pass conversion data BACK to the platform where a visitor came from.

Setting S2S Postback URL in Voluum

In Voluum, where the conversions are registered, a unique click ID value is generated for the click. This unique click ID will be sent to your affiliate network platform and then, the affiliate network captures and passes this click ID back to Voluum after the conversion is recorded on their end.

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How Does Postback URL Work?

In order to create postback URL , you need to:

  1. Pass Voluum click ID value in an offer URL in a {clickid} token to an affiliate network platform. To do that, take the Voluum {clickid} token and match it with the adequate parameter from the affiliate network from which you have got the offer. Next, append them to the offer's URL. This topic was covered in the Add an Offer to Voluum article
  2. Submit postback URL to an affiliate network platform to receive Voluums click ID passed in an affiliate network specific parameter. To do that, copy the (secure) postback URL from Voluum and then, change the REPLACE and OPTIONAL strings with affiliate network-specific tokens. Once the strings are replaced, paste the postback URL into the affiliate network's panel. To learn more, read the Submitting a Postback URL to an Affiliate Network Platform
Diagran of passing click ID to and from affiliate network

An outline of how a click ID is passed from and to Voluum


    Passing a click ID to an affiliate network platform in an offer URL

    An example of the offer URL:{clickid}

    When that offer URL is clicked, the {clickid} token is replaced with a unique value, for example, c384EFV6JHQODRN70575OK6UG5. Below you can take a look at the offer URL sample with the unique click ID value:

  2. Passing a click ID back to Voluum in a postback URL

    This click ID is then submitted to an affiliate network platform. Then, the postback URL that Voluum provides is used to send back the recorded click ID from an affiliate network platform and it looks as follows:

    In the postback URL you might find also other parameters that are used to pass additional information about the registered tracking event:

    • The example of the postback URL configured to pass the payout information automatically with a dynamic token:

    • The example of the postback URL configured to pass the payout information with a fixed static payout value:

In order to test a postback URL, you need to get a correct click ID from Voluum, put it into a postback URL template and activate it to generate a test conversion.

Click here to expand a video tutorial section:

Below you can watch a video how to track conversions in Voluum using the S2S postback URL:

Voluum Note: Parameters used in the offer URL such as s2 and placeholders used in the postback URL such as #s2# or #price# need to be in compliance to those ones which are supported by your network.

Frequently Asked Questions

Have more questions? You might find answers below:

What is the difference between postback URL and Traffic source postback URL?

Voluum Postback URL with Affiliate network's tokens appended should be placed on Affiliate network platform to pass conversions to Voluum. Traffic source Postback URL should be placed in Voluum traffic source template, so Voluum could pass conversions to Traffic source.

Do you have a postback throttling feature?

No, Voluum does not have a postback throttling feature.

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