Follow us on Twitter

Exoclick as a Traffic Source

Exoclick is one of the largest ad networks in the market, allowing you to display your content in a variety of ad formats. The following article provides instructions on how to set up tracking of their traffic with Voluum.

Integration available: The following document describes the setup for the basic template integration. However, this traffic source can be integrated via a reliable API connection thanks to the Automizer feature. This enables accurate cost tracking, campaign management from the Voluum dashboard and rule creation. If you want to fully integrate this traffic source with Voluum, read the Exoclick Full Integration article first.

Before You Start

There are several things required for running a campaign with Exoclick as a traffic source. So before you proceed with the guide, make sure you have the following:

  • An active Exoclick account
  • An active Voluum account
  • An offer, and optionally, a lander.

Once you have everything ready, you can follow the instructions below.

Back to top

I. Create a Goal in Exoclick

In the first step, you need to create a goal in Exoclick. The goal is used to describe a concrete conversion type (i.e a purchase, subscription or other).

Voluum Note: By default, Voluum is able to send information about only one type of conversion per campaign to a traffic source platform. But if you track more than one conversion type within one campaign using the Custom Conversions feature in Voluum, you can use multiple postbacks within one Voluum campaign, specific per conversion type. This can be done with the Traffic Source Postback URL specific per Each Event Type feature in Voluum.

In order to create a goal in Exoclick, perform the following steps:

  1. In Exoclick, click the Campaigns drop-down menu and select the Conversion tracking option.
  2. Click the New conversion tracking tag button.

  3. Provide a name for your goal in the Name text field
  4. Click the Create goal button.

  5. Copy the goal ID to the clipboard.

Back to top

II. Create a Campaign in Voluum

The second step is about the campaign creation in Voluum. This will provide you with a campaign URL, that you will submit to Exoclick as a destination URL in the next step. In order to create a campaign in Voluum, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.
  3. Create a traffic source element. Voluum provides you with the Exoclick traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.
    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the Exoclick template.
    4. Click the Next button.

    5. In the Passing conversion info to traffic source section there is a template of the URL that allows Voluum to send information about conversions back to Exoclick. It looks like this:{externalid}

      Replace the word REPLACE with the goal ID that you have copied from Exoclick. Your edited traffic source postback URL should look like this:{externalid}

    6. Click the Save button.

  4. Create a campaign

    In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

    1. In the New campaign form, select the Exoclick traffic source that you have just created from the Traffic source drop-down menu.
    2. Provide a name for the campaign in the Campaign name text field.
    3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
    4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
    5. Select an offer that you have just created from the Offers drop-down menu.
    6. Click the Save button.

    7. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    8. Click the Done button.

Back to top

III. Create a Campaign in Exoclick

In the final step of this guide, you need to create a campaign in Exoclick and submit a Voluum campaign URL as a landing page URL. In order to do so, perform the following steps:

  1. In Exoclick, click the Campaign option.
  2. Select the Campaign list tab.
  3. Click the New campaign button.

  4. Provide a name for the campaign in the Campaign Name text field.
  5. Select the campaign category.
  6. Click the button.

  7. Click the Add variations button.

  8. Paste the campaign URL that you have copied from Voluum in the Landing page URL text field.
  9. Click the Select files button.

  10. Click the Upload files button.

  11. Select an image file that you want to use. from your hard drive.
  12. Click the Add 1 variation button.

  13. Set additional options by using the and buttons to switch between tabs. Once you do so, click the Create button.

You have now created a campaign in Exoclick and set the tracking with Voluum. If you want to track costs accurately, go to the Exoclick Full Integration article.

Back to top

ExoClick Tracking Tokens




Click ID




Campaign ID


Variation ID








Site ID


Zone ID


Category ID





Back to top

Track & optimize
your campaigns with ease!