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Pass Information to an Affiliate Network

If you need, you can pass any information captured by Voluum to an offer, and then, to the affiliate network. To do so, you need to use Voluum tokens that you pair with affiliate network's parameters in an offer URL. To learn more about adding an offer element, read the Add an Offer to Voluum article.


Let's assume that you have the information about a creative stored in the Voluum's var1 variable. In the example below, an affiliate network's s5 parameter is used to pass information stored in Voluum's var1 variable.{clickid}&s5={var1}

Upon clicking the offer URL, the tokens will be replaced with values stored in Voluum. Clicked offer URL will look like this:

Example 2:

An alternative to the above example is to pass information using {var:variable_name} token. Let's assume that you have 'site' value mapped under {var1} in a traffic source's setup. To pass that value to the affiliate network (or lander), you just need to add {var:site} token to the offer URL.

You can pass other information to your affiliate network's platform, including one that was not passed originally from a traffic source, but were derived from a visitor's user agent by Voluum. You can find available Voluum tokens below an offer URL in the Offer form.

Affiliate Network Templates

Affiliate network templates of concrete networks can help you with setting up correct tracking parameters for an offer URL and a postback URL. Once you select an affiliate network element that this offer is assigned to, two things will happen:

  • A suggested tracking parameter will be presented below the Affiliate network drop-down menu. You can copy it and add it to an offer URL
  • A postback URL displayed in an offer form will have tracking parameters already filled in.

To learn more about affiliate network elements, read the Add an Affiliate Network to Voluum article.

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