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PropellerAds as a Traffic Source

PropellerAds is one of Voluum's trusted traffic sources that offers you a global reach with its various ad formats. Voluum provides you with a traffic source template for PropellerAds that makes the whole setup process as easy as it can get.

The following guide describes how to create a working campaign funnel with PropellerAds as a traffic source.

Integration available: The following document describes the setup for the basic template integration. However, this traffic source can be integrated via a reliable API connection thanks to the Automizer feature. This enables accurate cost tracking, campaign management from the Voluum dashboard and rule creation. If you want to fully integrate this traffic source with Voluum, read the PropellerAds Full Integration article.

PropellerAds Integration

Voluum and PropellerAds are integrated with each other. It means that you can pass cost information, as well as control your campaigns from within Voluum: change bids and pause or resume whole campaigns or single placements.

If you want to learn more about this feature, read the PropellerAds Full Integration article.

Before You Start

Before you dig into the setup process, verify that you have the following things ready:

  • An active Voluum account.
  • An active PropellerAds account.
  • An offer to promote, either proprietary or from an affiliate network platform.
  • Optionally, a landing page.
  • Optionally, the aid and tid values from your PropellerAds account. These are account specific and required for reporting conversions. You can get them from your PropellerAds account:

    PropellerAds conversion tracking

    Copy these values to any text editing tool for later.

With all things mentioned above, you are ready to start configuring both platforms to work together.

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I. Create a campaign Funnel in Voluum

In he first step, you need to create a complete campaign funnel in Voluum. This will provide you with a campaign URL that you will submit as a destination URL to PropellerAds. In order to create a campaign funnel, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.
  3. Create a traffic source element. Voluum provides you with the PropellerAds traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.
    2. Click the Create button and select the Traffic source option from the drop-down menu.

      Add new traffic source in VOluum
    3. Select the PropellerAds template.

      PropellerAds template in VOluum
    4. Click the Next button. The New traffic source form will appear.

      Go to the Traffic Source postback URL text field and do the following:

      • Replace the word REPLACE next to the aid parameter name with the aid value that you have copied from PropellerAds
      • Replace the word REPLACE next to the tid parameter name with the tid value that you have copied from PropellerAds

      Your traffic source postback URL should look like this:{externalid}

    6. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

      Traffic source screen in Voluum
  4. Create a campaign

    In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

    Select campaign type in Voluum
    1. Provide basic campaign information.

      1. In the New Campaign form on the GENERAL tab provide the name of your campaign in the Campaign name text field.
      2. (Optional) If you have the Workspaces feature enabled on your account, select the Private Workspace that you want this campaign to be assigned to from the drop-down menu. Read the Workspaces: Overview article to learn more.
      3. Select the PropellerAds traffic source that you have just created from the drop-down menu.
      4. Click the Next button.

        Setup new campaign in Voluum
    2. Provide traffic destination information.

      1. In the DESTINATION tab select the campaign destination type radio button.
      2. Select the offer and lander elements that you have created. Read the Set Flows and Paths article to learn more.
      3. Click the Save button.

        Setup campaign destination in voluum
    3. Copy the campaign URL by clicking the Copy button.

      Campaign URL in Voluum

Congratulations, you have created a complete Voluum campaign funnel. Now you need to feed it with traffic. In order to do so, you need to create a campaign in PropellerAds and direct traffic bought there to Voluum.

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II. Create a Campaign in PropellerAds

In order to create a campaign in PropellerAds, perform the following steps:

  1. In PropellerAds, click the Create campaign button.
  2. In the Main info step provide a name of your campaign in the Name your campaign text field.
  3. Select an advertisement type by clicking the appropriate radio button in the Choose advertising format section.
  4. Select a pricing model by clicking the appropriate radio button in the Choose pricing model section.
  5. Paste the campaign URL that you have copied from Voluum into the Enter target URL text field. You do not need to add any tokens, they are already included in the URL.
  6. Click the Next step button.

    PropellerAds campaign setup
  7. In the Targeting step provide all required targeting options. This includes:

    • Country
    • Device type
    • Frequency and retargeting options

    Click the Next step button to continue.

  8. In the Budget step provide all required budget options. This includes:

    • Bid
    • Limits
  9. Tick the box that you acknowledge and will follow their Quality Guidelines.
  10. Click the Start campaign button.

Your campaign will have to be approved. Once it's approved, traffic will start flowing to your landing pages and offers that you have defined in Voluum and information about conversions (if you have configured tracking conversions in Voluum) will be passed from Voluum to PropellerAds.

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PropellerAds Tracking Tokens




Click ID




Zone ID


Banner ID












User agent




Connection type

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