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TrafficShop as a Traffic Source

TrafficShop is an advertising platform that helps affiliate marketers reach global audiences. The following guide instructs how to track their traffic with Voluum.

Before You Start

The following things are required to set up tracking:

  • An active TrafficShop account with some funds added
  • An active Voluum account
  • An offer, and optionally, a lander
  • Creatives to promote your offer

Once you have everything, you can proceed with the guide.

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I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to TrafficShop as a destination URL in the second step. In order to do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.
  3. Create a traffic source element. Voluum provides you with the TrafficShop traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.
    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the TrafficShop template from the list of available templates.
    4. Click the Next button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

    1. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
    2. In the New campaign form, select the TrafficShop traffic source that you have just created from the Traffic source drop-down menu.
    3. Provide a name for the campaign in the Campaign name text field.
    4. Set campaign destination.
    5. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.
    6. Click the Done button.

You have now created a campaign in Voluum and generated a campaign URL that is your destination URL. Proceed to the next step of this guide.

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II. Create a Campaign in TrafficShop

The second thing you need to do is to create a campaign in TrafficShop. In order to do this, perform the following steps:

  1. In TrafficShop, click Campaigns and then Create new campaign.
  2. Select traffic type.
  3. Provide campaign name.
  4. Select Add new lander and then paste the campaign URL that you have copied from Voluum.
  5. Set any other required bidding and targeting options and click Create campaign.

Your campaign has been successfully created and is pending review. Once it is approved, it will run or go into the pause status, according to what you have set previously.

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III. Get traffic source postback URL

  1. In TrafficShop, go to Campaign and then S2S tracking.
  2. Create a conversion.
  3. Provide conversion details and click Create.
  4. Get tracking code.
  5. Copy the URL to the clipboard.

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IV. Submit a Traffic Source Postback URL to Voluum

The last thing you need to do is to tell Voluum where it should send information about conversions by submitting the tracking URL. In order to do so, perform the following steps:

  1. In Voluum, edit the TrafficShop traffic source.
  2. Enable the Traffic source postback URL option.

    Paste the tracking link that you have copied from TrafficShop in the Traffic source postback URL text field. Your tracking link should look like this:{clickid}&atpay={payout}

    Replace the phrase {clickid} with Voluum's {externalid} token. This will allow Voluum to pass the click ID value that has been originally assigned to this visit back to TrafficShop , which is necessary to report conversions. Your modified tracking URL should look like this:{externalid}&atpay={payout}

  4. Click the Save button.

You have now configured reporting conversions from Voluum to TrafficShop.

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