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What is an Event in Voluum?

Voluum tracks different types of actions, executed by visitors, called events, as understood by Voluum.


  • An Impression is when a visitor sees your ad. Tracking impressions is free in Voluum.
  • Visit is when a visitor clicks the campaign URL under an advertisement. The visit is recorded when the campaign URL successfully passes correct information on the visit to Voluum.
  • Click is when a visitor clicks on a Call-to-Action (CTA) link / button placed on a landing page
  • Conversion is a successful action that is relayed from an offer. The conversion is recorded when a postback URL or a tracking pixel successfully passes correct information about a conversion from an affiliate network back to Voluum.

Voluum's pricing plans include various numbers of paid events. The paid events are: visits, clicks and conversions. Each event is equal, meaning that they use your pricing plan's quota in the same way.

Free events

Free events can be available for the following group of users:

  • For users with Zeropark campaigns: Zeropark event does not deplete your pricing plan's event quota. However, after a monthly free trial of Voluum for Zeropark users charges for a plan still apply.

Overage events

In case the number of recorded events in Voluum exceeds your plan's event quota, you will be billed for overage events according to your plan's charges. The overage charges are applied to your invoice at the end of a billing cycle.

  • Discover  pricing plan: Events exceeding 1,000,000 are charged at a rate of $0.07 per 1,000 events
  • Profit plan: Events exceeding 3,000,000 are charged at a rate of $0.06 per 1,000 events
  • Scale plan: Events exceeding 10,000,000 are charged at a rate of $0.05 per 1,000 events
  • Custom pricing plan: Individually priced

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