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22Bet and Voluum

22Bet is a multilingual partnership program with gambling offers. The following document describes how to set up tracking for its offers.

Before you Start

In order to make those two platforms work together, you will need:

  • An active Voluum account
  • An active 22Bet account

Once you have everything prepared, read the following guide.

I. Add 22Bet as an Affiliate Network in Voluum and get the Postback URL

  1. In Voluum, go to the Affiliate networks tab.
  2. Click the Create button and select the Affiliate network option from the drop-down menu.

  3. Select 22Bet template and click the Next button.
  4. Copy the postback URL to the clipboard and paste it to any text editing tool.
  5. Click the Save button.

II. (Optional) Set Up Custom Conversions

22Bet support two conversion types:

  • First-time deposit
  • Registration

To track them separately, you need to set up custom conversions. If you want to track one conversion type only, you can skip this step.

  1. In Voluum, click the button to go to the Settings page.
  2. Go to Custom conversions tab.
  3. Click the Add button.
  4. Provide custom conversion name and value. Since 22Bet does not support any event type parameter, you can provide any value you want. You will then have to prepare two versions of the postback URL with both values of the et parameter. This is discussed in step IV.

    In our example, we have added two custom conversions:

    • Custom conversion for 'register' event

      • Custom conversion name: Registration
      • Value of the et parameter: register
    • Custom conversion for 'first time deposit' event

      • Custom conversion name: First time deposit
      • Value of the et parameter: deposit
  5. Click the Save button.

III. Get The Traffic Link

  1. In 22Bet, go to the Affiliate links tab.
  2. Select a campaign you wish to promote.
  3. Generate a link.
  4. Copy the link to the clipboard.

Once you do all that, copy the link for traffic to the clipboard.

IV. Create a Postback URLs and send it to 22Bet

If you didn't set up custom conversions, you can already send the postback URL that you have copied from Voluum in step II to your 22Bet account manager.

However, if you have set custom conversions, you need to prepare two postback URLs with the correct value of the et parameter that you have set in custom conversions.

In our example, we have two values of the et parameter:

  • register
  • deposit

Your copied postback URL looks something like this:

Now add the et parameter name with both of the values above after the & character. You should get two postback URLs:

    For 'Register' event:{click_id}&et=register
  • For 'First time deposit' event:{click_id}&et=deposit

Send them both to your account manager.

V. Add an offer to Voluum

  1. In Voluum, go to Offers.
  2. Click the Create button and select the Offer option from a drop-down menu.

  3. Select the 22Bet affiliate network that you have added earlier.
  4. Provide a name for the offer in the Offer name text field.
  5. Paste the link for traffic that you have copied from 22Bet in the Offer URL text field.
  6. Add the click_id={clickid}. Your final link for traffic should look like this:{clickid]
  7. Click the Save button.

Track & optimize
your campaigns with ease!