RichAds – Push as a Traffic Source

RichAds allows you to display your ads using the push ad format to a global audience. The following guide describes how to set up tracking of their traffic with Voluum.

The following things are required to set up tracking:

• An active Voluum account.
• An active RichAds account with some funds added.
• An offer, and optionally, a lander.

Once you have everything, proceed with the rest of the guide.

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a destination URL in RichAds. In order to do so, perform the following steps:

1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

3. Create a traffic source element. Voluum provides you with the RichAds traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

   1. In Voluum, go to Traffic sources.

   2. Click the Create button and select the Traffic source option from the drop-down menu.

      

   3. Select the RichAds push template.

   4. Click the Next button. The New traffic source form will appear.

      

   5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

4. Create a campaign. 

   In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

   

   1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
   2. Select the RichAds push traffic source that you have just created from the Traffic source drop-down menu.
   3. Provide a name for the campaign in the Campaign name text field.
   4. Define the cost model that you will use.
   5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
   6. Select an offer that you have just created from the Offers drop-down menu.

   7. Click the Save button.

      

   8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

The second thing you need to do is to create a campaign in RichAds. In order to do so, perform the following steps:

1. In RichAds, select the Push campaign type,

   

2. Provide a name for the campaign.
3. Paste the campaign URL in the Desination URL text field.

4. Set up your creative.

   

5. Set up other traffic targeting options and click the Save button.

Your campaign will run provided that you have some funds and it passes the approval process.