TikTok Template Integration

The following guide describes how to add TikTok as a traffic source in Voluum.

Before You Start

There are several things required for setting up tracking. Make sure you have the following before you dig into this guide:

  • An active Voluum account.
  • An active TikTok for Businnes account.
  • An offer and, optionally, a lander.

Once you have everything ready, proceed with the rest of this guide.

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I. Create a Campaign in Voluum

Create a campaign to generate a campaign URL that you will submit as a destination URL in TikTik.

  1. Add an offer.
  2. (Optionally) Add a lander.
  3. Add a TikTok traffic source from a template.
  4. Start creating Voluum campaign.
  5. Fill in the required campaign details, select the TikTok traffic source, and an offer and lander. Save your campaign.
  6. Copy the campaign URL to the clipboard.

II. Create a Campaign in TikTok

  1. In TikTok, go to Tools / Management / Events and set up a TikTok Pixel.
  2. Next, start creating a new campaign.
  3. Select campaign goal.
  4. Fill in the required campaign details and select TikTok pixel as the data connection.
  5. Create an ad and submit your campaign URL as a destination URL.
  6. Save your campaign.

Your campaign will run provided that you have some funds and it passes the approval process.

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TikTok API integration with Voluum

TikTok allows you to advertise a web page or an app. Conversion tracking is supported by an API integration with Voluum. The benefits of the integration include:

  • Passing conversions from Voluum to TikTok
  • Synchronizing costs
  • Auto-rules
  • Change bid on campaign
  • Pause and resume campaigns from within Volumm
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