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Twitter as a Traffic Source

Twitter is a social media platform that can display ads between user's posts. Running ads is possible with the redirect and direct methods of tracking. The following article describes how to configure tracking of Twitter-generated traffic with Voluum.

Tracking Twitter Traffic

Note that Twitter does not offer any dynamic tokens, so it is not able to pass any unique visit characteristics. However, you will still get some characteristics from Voluum, such as country or device type, that Voluum can fetch on its own.

Additionally, there is no possibility to pass conversion info from Voluum to Twitter, as Twitter does not support traffic source postback URL. Twitter offers a JavaScript pixel to track conversions, so the only option is to implement it on your "Thank You" page and report conversions to Voluum and Twitter in parallel.

Before You Start

Before you dive into the setup process, make sure you have the following things ready:

  • An active Voluum account.
  • An active Twitter Ads account with a valid payment method added. Note that there are some restrictions imposed by Twitter for new accounts, chief among themis the rule that each new account has a waiting period of 14 days before it is allowed to run ads.
  • An offer, and, optionally, a landing page.

Once you have everything, you can proceed with the rest of the guide.

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I. Create a Campaign in Voluum

For the first step, you need to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a destination URL in Twitter in the next step. In order to do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.
  3. Create a traffic source element. Voluum provides you with the Twitter traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.
    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the Twitter template.
    4. Click the Next button.
    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

    1. In the New campaign form, select the Twitter traffic source that you have just created from the Traffic source drop-down menu.
    2. Provide a name for the campaign in the Campaign name text field.
    3. Select the cost model from the Cost model drop-down menu and provide a cost value in the Cost value text field.
    4. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
    6. Select the offer that you have just created from the Offers drop-down menu.
    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

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II. Create a Campaign in Twitter

Once you have created a campaign in Voluum and obtained a campaign URL, you need to go to Twitter to set up a campaign there. In order to create a campaign in Twitter, perform the following steps:

  1. In Twitter, click the Profile button.
  2. Select the Twitter Ads option from the Profile drop-down menu.

  3. In the Twitter Ads Manager, click the Create campaign button.

  4. Set all the options required for the campaign creation process as normal, up to the Creatives stage.
  5. At the Creatives stage, in the Tweets tab, select or create a tweet that you will use to promote your offer.
  6. Provide the top-level domain name of your product.

  7. In the Display creatives tab, paste the copied campaign URL in the Add your destination URL text field and select a creative from the media library.
  8. Click the Next button.

  9. Review your campaign's settings and click the Launch campaign button.

You have now created a Twitter campaign that will be tracked with Voluum.

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