Track with a Redirect Method

Pros:

• Use path altering options, such as rule-based paths, weights, AI or A/B testing
• Use redirect modes to hide referrer data.
• Easy to implement - for many cases, it doesn't require adding any scripts to a landing page. However, to cover all cases, we recommend adding a lander tracking script even for a redirect method.
• Can grab visit information (CEP parameter) from either a click URL, cookie, or HTTP referrer data

Cons:

• Not complainant with some traffic sources (such as Facebook Ads (now Meta Ads))
• Tiny bit slower
• A redirect visible in a browser's address bar may discourage visitors from continuing to your page.

We recommend that you implement a lander tracking script to your landing page even if you use a redirect method of tracking. This script will act as a fail-safe mechanism that will allow Voluum to record a visit with all possible device and browser configurations. Note that Voluum has a mechanism that prevents it from recording the same visit twice (from a redirect and a script).

When a visitor clicks an ad and activates a campaign URL, they will be directed to Voluum servers. Voluum will then do four things:

• Records a visit
• Record values from tokens passed in a campaign URL
• Derive additional visit info from visitor's user agent (such as device type or country)
• Place a cookie on a visitor's browser that contains visit information (CEP parameter)

After that, Voluum will direct a visitor to a destination set in a campaign setup: an offer or lander. Path alteration features, such as rule-based paths, weights, A/B testing or AI can be used.

With a lander tracking script present on a landing page, this script also makes a request to Voluum in case a cookie wasn't saved due to a browser’s settings. If this visit was already recorded, Voluum will not record it for the second time. If it wasn't, Voluum will record this visit even without this cookie.

Second transition is optional. When a visitor clicks a CTA button and activates click URL on a landing page, they are redirected through Voluum servers again. Voluum does three things on that occasion:

• Records a click
• Reads any additional data passed in tokens
• Reads a click ID value from a token

After that, Voluum will direct a visitor to an offer set in a campaign setup. Path alteration features, such as rule-based paths, weights or AI can be used.