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Custom Columns

Custom Columns allow you to create and additional column in Voluum reports with data that are the result of a mathematical operation between selected metrics or static values. There are four types of mathematical operations:

  • Sum
  • Subtraction
  • Multiplication
  • Division

You can use up to 8 operations, along with parentheses, in one mathematical expression that defines a custom column value.

Use Cases

There are numerous use cases for using Custom Columns. You can find some examples below:

  • Profit after tax: You can create a custom column that contains your profit after taxation.

    Setup: Multiply your profit by a correct static value.

  • Custom conversion: If you track various types of conversions, you can create a column that contains the sum of two types of custom conversions.

    Setup: Sum the two types of custom conversions.

  • Cost with VAT: Calculate your costs with VAT included.

    Setup: Multiply your costs by a correct static value, for example 1.19 for German VAT.

  • Cost per custom conversion: Calculate cost separately for each conversion type (for example, lead).

    Setup: Divide cost per custom conversion.

Create a Custom Column

  1. In Voluum, click the Columns button to open column settings.

  2. Click the Add custom column button.

  3. Provide a name for your custom column in the Column name text field.
  4. Select display format. You can choose between:

    • Decimal
    • Percentage
    • Monetary


    Voluum Tip: You can use the 'Colored' option for percentage and monetary formats. This will mark negative custom column values in red and positive in green.

  5. Add metrics or static values and mathematical operations (up to 8) to construct a formula for custom column.
  6. Click the Save button.

Your custom column will be displayed in Voluum reports.

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