Admixer as a Traffic Source

Admixer's ecosystem provides an end-to-end solution for both advertisers and publishers. One of their solutions, Admixer.TradeDesk, can be used to buy traffic from their marketplace. From Voluum's perspective, this is a traffic source. The following article describes how to setup Voluum to track traffic coming from Admixer.

The following things are required for the correct setup:

• An active Voluum account.
• An active Admixer account.
• An offer, and optionally, a lander.

Once you have these things ready proceed with the guide.

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a landing page URL in Admixer. In order to do so, perform the following steps:

1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

3. Create a traffic source element. Voluum provides you with the Admixer traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

   1. In Voluum, go to Traffic sources.

   2. Click the Create button and select the Traffic source option from the drop-down menu.

      

   3. Select the AdMixer template
   4. Click the Next button.

   5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

      

4. Create a campaign. 

   In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

   

   1. In the New campaign form, select the Admixer traffic source that you have just created from the Traffic source drop-down menu.
   2. Provide a name for the campaign in the Campaign name text field.
   3. Select the cost model and provide a cost value.
   4. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
   5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
   6. Select the offer that you have just created from the Offers drop-down menu.

   7. Click the Save button.

      

   8. Click the Copy button next to the campaign URL to copy it to the clipboard.

      

   9. Click the Done button.

Admixer campaign consists of several elements that need to be set up to start receiving traffic. In order to create a complete campaign funnel, perform the following steps:

1. Add an advertiser.

   1. In Admixer, go to the Advertisers category.

   2. Select the Advertisers option.

      

   3. Click the Add an advertiser button.
   4. Provide basic advertiser's details.
   5. Set up an advertiser's fees.

   6. Click the SAVE button.

      

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2. Add a creative.

   1. In Admixer, go to the Creatives category.

   2. Select the Creative library option.

      

   3. Click the Add a creative button.

      

   4. Select a creative type from the list.

      

   5. Provide a name for the creative.
   6. Click the Add an advertiser button.
   7. On the opened blade on the right, select an advertiser the creative will be used for from the list.

   8. Click the SAVE button.

      

   9. Select a landing page type, which defines an environment the user goes to after clicking.
   10. Paste the campaign URL that you have copied from Voluum in the Main landing page URL text field.
   11. Provide an advertiser's domain.
   12. Upload a creative.

   13. Click the SAVE button.

       

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3. Create a campaign.

   The third step is about creating a campaign in Admixer

   1. In Admixer, go to the Campaigns category.

   2. Select the Campaigns option.

      

   3. Click the Add a campaign button.

      

   4. Provide a name for the campaign in the Name text field.
   5. Click the Advertiser button to add an advertiser.
   6. Select an advertiser from the list.
   7. Provide daily budget value.
   8. Provide the campaign budget value.

   9. Click the SAVE button.

      

   10. Click the Add a profile button.

       

   11. Provide a name for the profile in the Name text field.
   12. Provide the budget limit value.
   13. Click the Inventory selector button.
   14. Select the inventory from the list.

   15. Click the Apply button next to the inventory you have selected.

       

   16. Once you have added the inventory, the targeting options become available. Set the traffic targeting options according to your needs.
   17. Provide the maximal profile CPM value.

   18. Click the SAVE button.

       

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4. Link a creative with a profile.

   The last thing to do is to link your creative to a profile that you have just created and activate the link. In order to do so, perform the following steps:

   1. In Admixer's creative library, select the creative that you have just created.

      

   2. Click the Link profile button.

   3. Select the profile that you have just created and click the button.

      

   4. Click the SAVE button.
   5. Go to the profile settings in your campaign's details and scroll down to the Linked creatives section.
   6. Click the button to open the context menu.

   7. Click the ACTIVATE button to activate the link.

      

That concludes the setup process. Voluum and Admixer have been set up to work together.

Token	Description
${AUCTION_ID}	Click ID
${CAMPAIGN_ID}	Campaign ID
${CREATIVE_ID}	Creative ID
${INSERTION_ORDER_ID}	Placement ID
${PUBLISHER_ID}	Publisher ID
${UNIVERSAL_SITE_ID}	Website ID
${REF_DOMAIN}	Referrer domain
${PAGEURL}	Page URL
${TIMESTAMP}	Timestamp