- Voluum Documentation
- Tracking
- Track with a Redirect Method
Track with a Redirect Method
This is a classic method that redirects a visitor through Voluum servers. Because of that, you can use a lot of path-altering options, such as rule-based paths, weights, A/B testing or AI. However, it may not be compliant with every traffic source.
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Lander Tracking Script
We recommend that you implement a lander tracking script to your landing page even if you use a redirect method of tracking. This script will act as a fail-safe mechanism that will allow Voluum to record a visit with all possible device and browser configurations. Note that Voluum has a mechanism that prevents it from recording the same visit twice (from a redirect and a script).
First transition with a redirect method
When a visitor clicks an ad and activates a campaign URL, they will be directed to Voluum servers. Voluum will then do four things:
Records a visit
Record values from tokens passed in a campaign URL
Derive additional visit info from visitor's user agent (such as device type or country)
Place a cookie on a visitor's browser that contains visit information (CEP parameter)
After that, Voluum will direct a visitor to a destination set in a campaign setup: an offer or lander. Path alteration features, such as rule-based paths, weights, A/B testing or AI can be used.
With a lander tracking script present on a landing page, this script also makes a request to Voluum in case a cookie wasn't saved due to a browser’s settings. If this visit was already recorded, Voluum will not record it for the second time. If it wasn't, Voluum will record this visit even without this cookie.
Second transition with a redirect method
Second transition is optional. When a visitor clicks a CTA button and activates click URL on a landing page, they are redirected through Voluum servers again. Voluum does three things on that occasion:
Records a click
Reads any additional data passed in tokens
Reads a click ID value from a token
After that, Voluum will direct a visitor to an offer set in a campaign setup. Path alteration features, such as rule-based paths, weights or AI can be used.