Voluum Tracking Tokens

{clickid}

Voluum click ID value

{externalid}

Click ID assigned by a traffic source platform

{payout}

Offer payout value

{cost}

Visit cost value

{campaign.id}

Campaign ID value

{campaign.name}

Campaign name

{trafficsource.id}

Traffic source ID

{trafficsource.name}

Traffic source name

{lander.id}

Lander ID (applicable, when using Flow in DSP campaign)

{lander.name}

Lander name (applicable, when using Flow in DSP campaign)

{offer.id}

Offer ID (applicable, when using Flow in DSP campaign)

{offer.name}

Offer name (applicable, when using Flow in DSP campaign)

{device}

Device type

{brand}

Device brand

{model}

Device model

{browser}

Browser name

{browserversion}

Browser version

{os}

Operating system name

{osversion}

Operating system version

{country}

2-letter country code

{countryname}

Country name

{region}

Region

{city}

City

{isp}

Internet service provider name

{connection.type}

Connection type

{carrier}

Mobile carrier

{ip}

IP os a visitor

{referrerdomain}

Referrer domain

{language}

Language

{transaction.id}

Transaction ID passed from an affiliate network

{var1}

Custom variables matched with traffic source's tokens from {var1} to {var10}

{var:variable name}

Custom variable name

{eventType}

Custom conversion event type

{conversion.cost}

Cost of a conversion

{workspace.id}

Workspace ID

{workspace.name}

Workspace name

{path.id}

The ID of a path used in a campaign

{useragent}

Visitor's user agent

{trackingdomain}

Tracking domain name

{referrerdomain}

Referrer domain name

{dsp.publisher.id}

DSP publisher ID, generated by the ad exchange

{dsp.adexchange}

DSP ad exchange ID, generated by Voluum DSP

{dsp.impression.time}

DSP impression time (in UTC timezone)

{dsp.click.time}

Time of the click on the ad (in UTC timezone)

{dsp.application.id}

DSP application ID

{dsp.application.bundle}

DSP application bundle name

{dsp.widget.id}

DSP widget ID

{dsp.site.url}

DSP site URL

{dsp.site.referrer}

DSP site refferer

{cachebuster}

Cachebuster

{dsp.creative.id}

DSP creative ID

{dsp.device.id}

DSP device ID