Voluum Tracking Tokens

The list below provides the complete list of all Voluum Tracker and Voluum DSP dynamic tracking tokens with a description.


Voluum click ID value


Click ID assigned by a traffic source platform


Offer payout value


Visit cost value


Campaign ID value


Campaign name


Traffic source ID


Traffic source name


Lander ID (applicable, when using Flow in DSP campaign)


Lander name (applicable, when using Flow in DSP campaign)


Offer ID (applicable, when using Flow in DSP campaign)


Offer name (applicable, when using Flow in DSP campaign)


Device type


Device brand


Device model


Browser name


Browser version


Operating system name


Operating system version


2-letter country code


Country name






Internet service provider name


Connection type


Mobile carrier


IP os a visitor


Referrer domain




Transaction ID passed from an affiliate network


Custom variables matched with traffic source's tokens from {var1} to {var10}

{var:variable name}

Custom variable name


Custom conversion event type


Cost of a conversion


Workspace ID


Workspace name


The ID of a path used in a campaign


Visitor's user agent


Tracking domain name


Referrer domain name


DSP publisher ID, generated by the ad exchange


DSP ad exchange ID, generated by Voluum DSP


DSP impression time (in UTC timezone)


Time of the click on the ad (in UTC timezone)


DSP application ID


DSP application bundle name


DSP widget ID


DSP site URL


DSP site refferer




DSP creative ID


DSP device ID