Voluum Documentation

Tracking Costs

Voluum can track cost information with an automatic or a manual method, and store it in the platform.

  • Auto: With this option enabled, Voluum captures a value passed in a traffic source's payout token and matches it with Voluum's cost variable. In this scenario, Voluum only reads what is being passed to it.

  • Manual: When your traffic source platform does not support passing cost information, you can select an appropriate cost model and provide a fixed value. In this scenario, Voluum will actually count costs every time an event related to the selected cost model occurs.

Set up Tracking Cost in Voluum

Setting up cost tracking is available in a campaign creation form. To get there, perform the following steps:

Note

Voluum Info: With the automatic option you will have to additionally go to the traffic source element set to match cost parameter name and token with Voluum variable. This is described in the last section of this article.

  1. In Voluum, go to the Campaigns tab. The Campaigns view will appear.

  2. Edit an existing campaign or create a new one. The Edit campaignNew campaign form will appear.

  3. If you are creating a new campaign, select a traffic source from the Traffic source drop-down menu. Cost settings will not be visible without a traffic source selected.

Jump to an appropriate section to learn more about setting up tracking cost in Voluum.

  • CPM
    • Setup: Select the CPM radio button.

      cpm.png
    • Trigger: Impression (when an ad is displayed to a visitor).

    • Cost value: Provide the value that you pay per thousand impressions.

    • Additional settings: Setting up tracking impressions is necessary. Read the Impression Tracking in the Traffic Source Setup article to learn more. Note that not all traffic sources support impression tracking and their support is required. If you do not set up tracking impressions, tracking costs with this model will not work.Impression Tracking in the Traffic Source Setup

    • Reports: You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, check the eCPM column.

  • CPC
    • Setup: Select the CPC radio button.

      cpc.png
    • Trigger: Visit (when a campaign URL is clicked).

    • Cost value: Provide the value that you pay per single click.

    • Additional settings: None

    • Reports: You can view the value you provided in the CPC column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source if it uses the second price auction bidding model. To check how much you actually pay for a single click, check the eCPC column.

  • CPA
    • Setup: Select the CPA radio button.

      cpa.png
    • Trigger: Conversion (when a postback URL or conversion tracking pixel is activated).

    • Cost value: Provide the value that you pay per single conversion.

    • Additional settings: Setting up tracking conversions is necessary. Read the Tracking Conversions article to learn more. Note that there are two methods of tracking conversions and not all of them are supported by every affiliate network platform. If you do not set up tracking conversions, tracking costs with this model will not work.

    • Reports: You can view the value you provided in the CPA or Cost column in Voluum.

  • Revshare
    • Setup: Select the Revshare radio button.

      revshare.png
    • Trigger: Conversion (when a postback URL or conversion tracking pixel is activated).

    • Cost value: Provide the value of the percentage fraction of your payout. The cost is calculated regardless of if you set the Auto or Manual payout option in the offer's setup.

      Campaign

      Offer

      conversion_cost_offer_revshare.png

    • Additional settings: Setting up tracking conversions is necessary. You also have to set up payout tracking in the offer's setup, either Auto or Manual. Read Tracking Conversions and Tracking Payouts articles to learn more. Note that there are two methods of tracking conversions and not all of them are supported by every affiliate network platform. If you do not set up tracking conversions and payout, tracking costs with this model will not work.

    • Reports: You can view the value you provided in the Cost column in Voluum.

  • Auto
    • Setup: Select the Auto radio button.

      auto.png
    • Trigger: Cost value is read from a token when a campaign URL is activated.

    • Cost value: No cost value to provide.

    • Additional settings: You have to match the traffic source's cost parameter name and token with Voluum's cost variable in the traffic source's element advanced section.

      cost_token.png

      In this example, a traffic source's parameter, consisting of the cost parameter name and the {cost} token, is used to pass the cost value. This parameter will be included in the campaign URL that you submit to your traffic source value. Once the campaign URL is activated, Voluum will read the value that substituted the {cost} token passed in the cost parameter name. Note that this parameter name and token are specific for each traffic source platform and you have to refer to their documentation to get them or add a traffic source element from a template. In the latter scenario, all parameters will be configured automatically.

    • Reports: You can view the value you provided in the Cost column in Voluum.

  • Not tracked
    • Setup: Select the Not tracked radio button.

      not_tracked.png
    • Notes: If you select the Not tracked option, cost information will not be recorded, even if you pass them in a token from your traffic sources. All other financial indicators, such as ROI, will not be calculated due to missing cost information.