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Track Conversions Using S2S Postback URL

If you want to track conversions using a redirect method of tracking with a postback URL, then it is necessary to pass a click ID value to an affiliate network.


In Voluum, where the conversions are registered, a unique click ID value is generated for the click. This unique click ID will be sent to your affiliate network platform and then, the affiliate network captures and passes this click ID back to Voluum after the conversion is recorded on their end.


Voluum Note: Parameters used in the offer URL such as s2 and placeholders used in the postback URL such as #s2# or #price# need to be in compliance to those ones which are supported by your network.