Track Conversions Using S2S Postback URL

In order to create postback URL , you need to:

1. Pass Voluum click ID value in an offer URL in a {clickid} token to an affiliate network platform. To do that, take the Voluum {clickid} token and match it with the adequate parameter from the affiliate network from which you have got the offer. Next, append them to the offer's URL. This topic was covered in the Add an Offer to Voluum article
2. Submit postback URL to an affiliate network platform to receive Voluums click ID passed in an affiliate network specific parameter. To do that, copy the (secure) postback URL from Voluum and then, change the REPLACE and OPTIONAL strings with affiliate network-specific tokens. Once the strings are replaced, paste the postback URL into the affiliate network's panel. To learn more, read the Submitting a Postback URL to an Affiliate Network Platform

1. Passing a click ID to an affiliate network platform in an offer URL

   An example of the offer URL: https://www.offer_link.com?s2={clickid}

   When that offer URL is clicked, the {clickid} token is replaced with a unique value, for example, c384EFV6JHQODRN70575OK6UG5. Below you can take a look at the offer URL sample with the unique click ID value: https://www.offer_link.com?s2=c384EFV6JHQODRN70575OK6UG5

2. Passing a click ID back to Voluum in a postback URL

   This click ID is then submitted to an affiliate network platform. Then, the postback URL that Voluum provides is used to send back the recorded click ID from an affiliate network platform and it looks as follows: https://your_Voluum_domain_name.com/postback?cid=#s2#

   In the postback URL you might find also other parameters that are used to pass additional information about the registered tracking event:

   • The example of the postback URL configured to pass the payout information automatically with a dynamic token: https://your_Voluum_domain_name.com/postback?cid=#s2#&payout=#price#

   • The example of the postback URL configured to pass the payout information with a fixed static payout value: https://your_Voluum_domain_name.com/postback?cid=#s2#&payout=0.6

In order to test a postback URL, you need to get a correct click ID from Voluum, put it into a postback URL template and activate it to generate a test conversion.

Below you can watch a video how to track conversions in Voluum using the S2S postback URL:

Voluum Postback URL with Affiliate network's tokens appended should be placed on Affiliate network platform to pass conversions to Voluum. Traffic source Postback URL should be placed in Voluum traffic source template, so Voluum could pass conversions to Traffic source.

No, Voluum does not have a postback throttling feature.