Taboola Template Integration

Integration available: The following document describes the setup for the basic template integration. However, this traffic source can be integrated via a reliable API connection thanks to the Automizer feature. This enables accurate cost tracking, campaign management from the Voluum dashboard and rule creation. If you want to integrate this traffic source with Voluum fully, read the Taboola Full Integration article first.

Before You Start
  • An active Taboola account.
  • An active Voluum account.
  • An offer to promote, and optionally, a lander.
  • A creative

Once you have everything, you are ready to start your work with Taboola and Voluum.

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I. Create a Campaign in Voluum

Create a campaign to generate a campaign URL that you will submit as a destination URL in Taboola.

  1. Add an offer.
  2. (Optionally) Add a lander.
  3. Add a Taboola traffic source from a template.
  4. Start creating Voluum campaign.
  5. Fill in the required campaign details, select the Taboola traffic source, and an offer and lander. Save your campaign.
  6. Copy the campaign URL to the clipboard.

II. Create a Campaign in Taboola

  1. In Taboola, start creating a new campaign.
  2. Fill in the required campaign details and save your campaign.
  3. Create an ad.
  4. Paste the Voluum campaign URL as a Landing page URL.
  5. Save your ad.

Your campaign will run provided that you have some funds and it passes the approval process.

III. Set up passing conversions

  1. Add a conversion in Taboola.
  2. Taboola allows you to track conversions:
    • When a specific URL is loaded. In that case, create the URL conversion.
    • When a specific action is completed. In that case, create the Event conversion, copy the conversion pixel and paste it on relevant pages. Make sure that you have Taboola Pixel installed as well!
    • When a S2S postback URL is launched. In that case, create the Event conversion. Do not install the conversion pixel. The Taboola postback is already present in Taboola's template in Voluum. You need to only add the conversion name to the postback:
      • In Voluum, edit the Taboola traffic source that you have created.
      • Replace the REPLACE_EVENT_NAME part of the postback with the exact name of the conversion that you have created.

        The original postback URL should look like this: https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={externalid}&name=REPLACE_EVENT_NAME&revenue={payout}&currency=USD&partner-name=Voluum

        The edited postback URL should look something like this: https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={externalid}&name=Conversion&revenue={payout}&currency=USD&partner-name=Voluum

      • Save changes.

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Taboola Tracking Tokens

Token

Description

{click_id}

Click ID

{site}

Site

{site_id}

Site ID

{title}

Title

{platform}

Platform

{campaign_id}

Campaign ID

{campaign_item_id}

Campaign item ID

{thumbnail}

Thumbnail

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