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Microsoft Advertising (Bing Ads) Integration

Integration between Voluum and Microsoft Advertising (Bing Ads) enables you to: 

  • pass conversions from Voluum to Microsoft Advertising

  • and integrate campaign costs.

In this article, you will learn how to connect these platforms together and have your campaign cost information periodically checked by Voluum and updated automatically. 

If you want to pass conversions from Voluum to Microsoft Advertising, go through the integration process first and then switch to the Uploading conversions to Microsoft Ads (Bing Ads) article.


Before you perform an integration, make sure that you have the following:

  • An active Voluum account.

  • An active Microsoft Advertising account.

Once you have everything ready, read the further part of this guide.

I. Set Up Integration

In order to integrate, do the following steps:

  1. In Voluum, go to the AUTOMIZER module.

  2. Go to the Traffic sources tab.

  3. Click the Add traffic source button.

  4. Click the Add new integration link under the Microsoft Bing traffic source.

  5. Provide your Microsoft Ads login credentials and click the Log in button.

  6. Review Voluum permission and click the Yes button.

  7. (Optional) Decide if you want to see cost estimations for periods between data synchronization. The estimations are based on the last 24 hours' data set. When costs will be synchronized, estimated costs will be replaced with actual ones.

  8. (Optional) Decide if you want to have your campaigns automatically matched. If you turn this off, you will have to use Integration Manager to manually match campaigns.

  9. Click the Integrate button next to the account you want to link.


Your Microsoft Ads account has been integrated with Voluum.

Pass conversions

You can pass conversions from Voluum to Microsoft Ads by generating a postback URL:


Pricing plan availability

This feature may not be available on all pricing plans. Check out your pricing plan details to learn more.

  1. In Voluum, go to Automizer / Traffic Sources

  2. Click Generate in the Postback URL column next to your Microsoft Ads integration.

  3. Generate a psotback URL and copy it to the clipboard.

  4. Paste the postback URL as a Traffic source psotback URL in your Microsoft Ads traffic source form in Voluum.