Voluum Documentation

Using Google Ads as your Traffic Source

Voluum TRK Google Ads

Using Google as a way to promote your offers is something that most affiliates at least take into consideration. Google Ads offers you access to different advertising networks and to legions of potential customers. You can benefit from it and drive Google-sourced traffic through Voluum to your offers. Setting up your campaign funnel that works with Google Ads might take you a few moments, but it is worth it - the world's biggest search engine and world's best tracker form a power couple.

The following guide describes how to set up your Google Ads and Voluum accounts so Google can send information to and from Voluum with a selected tracking method. This guide does not cover all aspects and options available when creating a campaign in these two platforms. A basic knowledge regarding setting up campaigns in Google and Voluum is required.

Disclaimer

This guide describes a working setup that is accurate for December 2018 for all new accounts. At this time:

  • Parallel tracking in Google is required for all new accounts. Read the About parallel tracking article from Google's knowledge base to learn more.

  • Google Tag Manager is used to track conversions.

If you have created your account in Google Ads prior to this date, some adjustments will have to be made along the way.

Caution

Voluum NoteTake into consideration that Google might change its policies or software solutions without any notice, so we recommend to keep up to date with their announcements to keep your campaigns going. Also, Google might still ban your campaigns if they discover a direct tracking script on your landing page used with a direct method or that too much information is tracked with a redirect method. Voluum cannot guarantee that your campaigns will not be banned even if you follow this guide to the letter.

Prerequisites

Before you start you need:

  • An active Voluum account and some knowledge regarding creating a campaign funnel in Voluum. Completing the Getting Started guide is sufficient.

  • A basic knowledge of how Google Ads work in general and how to set up a campaign there.

Methods of Tracking

Voluum offers two methods of tracking visitors: a direct one and a redirect one. Which one is recommended?

  • From Voluum's perspective it depends on your campaign setup: Decisions about using a landing page, tracking organic traffic or the ease of setting up a campaign funnel dictate which tracking method you should select. There are no limitations from our side. Go to the Track Events article and read more about the advantages and limitations of both tracking methods.

  • From Google's perspective it is hard to say: as a general rule Google does not like when a visitor is redirected before reaching a destination page, so until recently a direct method of tracking was the recommended one. However, with the introduction of parallel tracking the problem of visitor redirects has been mostly eliminated. With parallel tracking enabled, a visitor is directed towards the destination page (a landing page or offer page) and at the same time a request to a tracking platform is processed in a background. 

The following set of articles describes both methods of tracking events.

Using Google Ads in Your Campaign Funnel

Using Google Ads requires you to complete three major steps that are described below:

  1. Create a campaign in Google Ads:

    1. Go to your Google Ads account by:

      • Signing up for Google Ads account by clicking the following link: Welcome to Google Ads!.

        or

      • Signing in to your Google Ads account, by clicking the following link: Google Ads

    2. Create a campaign with all the required budget and targeting options.

  2. Set up tracking visits and clicks by selecting an appropriate tracking method:

  3. Set up tracking conversions as described in the Tracking Conversions with Google Ads article.

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