Voluum Documentation

Using Google Ads For Search, Display or YouTube Ads with Voluum

Voluum TRK Google Ads YouTube Integrations

The following set of articles refers to setting up tracking for ads displayed across various Google properties, such as search engine, YouTube or Google Display Network.

Using Google as a way to promote your offers is something that most affiliates at least take into consideration. Google Ads offers you access to different advertising networks and to legions of potential customers. You can benefit from it and drive Google-sourced traffic through Voluum to your offers. Setting up your campaign funnel that works with Google Ads might take you a few moments, but it is worth it - the world's biggest search engine and world's best tracker form a power couple.

In this guide you will learn how to set up your campaigns in Google Ads and Voluum so Google can pass information to Voluum and back with a selected tracking method. This guide does not cover all aspects and options available when creating a campaign in these two platforms. A basic knowledge regarding setting up campaigns in Google and Voluum is required.

Disclaimer

This guide describes a working setup that is accurate for December 2018 for all new accounts. At this time:

  • Parallel tracking in Google is required for all new accounts. Read the About parallel tracking article from Google's knowledge base to learn more.

  • Google Ads new experience is available for all new accounts.

If you have created your account in Google Ads prior to this date, some adjustments will have to be made along the way.

Caution

Voluum NoteTake into consideration that Google might change its policies or software solutions without any notice, so we recommend to keep up to date with their announcements to keep your campaigns going. Also, Google might still ban your campaigns if they discover a direct tracking script on your landing page used with a direct method or that too much information is tracked with a redirect method. Voluum cannot guarantee that your campaigns will not be banned even if you follow this guide to the letter.

Prerequisites

Before you start you need:

  • An active Voluum account and some knowledge regarding creating a campaign funnel in Voluum. Completing the Getting Started guide is sufficient.

  • An active Google Ads account with a correct payment details provided.

Methods of Tracking

Voluum offers two methods of tracking visitors: a direct one and a redirect one. Which one is recommended?

  • From Voluum's perspective it depends on your campaign setup: Decisions about using a landing page, tracking organic traffic or the ease of setting up a campaign funnel dictate which tracking method you should select. There are no limitations from our side. Go to the Track Events article and read more about the advantages and limitations of both tracking methods.

  • From Google's perspective it is hard to say: as a general rule Google does not like when a visitor is redirected before reaching a destination page, so until recently a direct method of tracking was the recommended one. However, with the introduction of parallel tracking the problem of visitor redirects has been mostly eliminated. With parallel tracking enabled, a visitor is directed towards the destination page (a landing page or offer page) and at the same time a request to a tracking platform is processed in a background. 

The following set of articles describes both methods of tracking events.

Google Campaign Types

There are multiple campaign types that you can create with Google Ads. Campaign types determine where and how your ad will be promoted.

  • Search: Your ad will be displayed among Google's search results.

  • Display: Your ad will be displayed on websites partnered with Google in the Display network.

  • Shopping: Your ad will be displayed to people already searching for a product.

  • Video: Your video ad will be displayed when searching or watching a YouTube video. Note that you need to have your video ad uploaded to YouTube to use it in your ad campaign

  • App: Your ad will be displayed in all Google's app-related properties: search, Play store, Display Network and other.

Caution

Voluum Note: Selected campaign goal and campaign type will determine what options you will have to set during a campaign creation process. SOme options are only available for certain campaign goals and types.

Using Google Ads in Your Campaign Funnel

Using Google Ads requires you to complete three major steps that are described below:

  1. Create a campaign in Google Ads:

    1. Go to your Google Ads account by:

      • Signing up for Google Ads account by clicking the following link: Welcome to Google Ads!.

        or

      • Signing in to your Google Ads account, by clicking the following link: Google Ads

    2. Create a campaign with all the required budget and targeting options.

      1. In your Google Ads dashboard, click the New Campaign button.

        new_campaign.png
      2. Select the campaign goal.

        campaign_goal.png
      3. Select a campaign type.

        campaign_type.png
      4. Provide all required information for the selected campaign goal and type. This information include:

        • Campaign budget.

        • Bid

        • Targeting

        • Keywords

        • Ad title and description

        • Final URL: Provide the URL to your landing or offer page. Depending on the selected tracking method you will either leave this URL unchanged and provide Voluum's campaign URL in the tracking template settings (for a redirect method of tracking) or substitute it for the direct tracking URL later (for a direct method of tracking) later.

      5. Save your campaign by clicking the Save button.

  2. Set up tracking visits and clicks by selecting an appropriate tracking method:

  3. Set up tracking conversions as described in the Tracking Conversions with Google Ads article.