Facebook Integration

You can integrate Facebook with Voluum separately for cost synchronization and passing conversions. When integrated for the former, Voluum will be able to:

Periodically ask for Facebook campaign cost information and update it automatically.
Pause and resume campaigns from within Voluum interface or with auto-rules.

When integrated for passing conversions, Voluum will be able to pass conversions registered by Voluum with any method to Facebook.

For cost integration:

An active Voluum account.
An active Facebook account.
Caution
Voluum Note: If you have a Business Manager Account with one or more Ad account under it, you have to integrate each Ad Account with Voluum separately.

For passing conversion:

Facebook Business Manager account with Facebook Pixel.
Conversion API and Pixel ID. To get them, follow the steps below:
Read more...
You need to get two things from Facebook to integrate you accounts:
A Pixel ID. To get it, go to your Facebook Pixel's setting page, go to the Details section and copy it to the clipboard. Then paste it to any text editing tool.
A conversion API Key. To get it, go to Facebook Pixel settings and scroll down to the Conversion API section and click the Generate Access Token within Set up manually section.
Once you have it, copy it to the clipboard and paste it to any text editing tool.
Your own domain. It doesn't have to be the one added as the Custom Domain in Voluum. This domain has to be verified in Facebook.
Why domain verification is necessary?
Facebook requires that all conversions that it can register has to occur on a domain that is owned by a user. To make sure that a user has control over the domain, it has a verification mechanism that requires admin privileges to pass the verification test.
This is a problem for affiliate marketers that get offers from affiliate networks, and therefore have no control over their domains.
To combat this problem, Voluum has developed a workaround that works like this:
You verify in Facebook ANY domain that you own and have control over.
You integrate your Facebook Business Account with Voluum.
You generate a postback URL in Voluum and use it as a traffic source postback URL.
To verify a domain, follow the steps below:
Read more...
The first thing you need to do is to verify your domain in Facebook:
Go to your Business Manager Account, then go to Settings / Brand Safety / Domains or just click the following link: https://business.facebook.com/settings/owned-domains/
Add your domain.
Select one of three methods of verifying your domain:
Add a meta tag. You need to edit your main landing page's HTML file an add a special tag.
Upload an HTML verification file (this is the fastest method). Download a special verification FTM file from FAcebook and upload it to your page's root directory.
Verify by DNS (this is the easiest method)
You can find additional information here: https://developers.facebook.com/docs/sharing/domain-verification/
Verify your domain.
An active Voluum account.

I. Set Up Integration

In order to integrate, do the following steps:

In Voluum, go to the AUTOMIZER module.
Go to the Traffic sources tab.
Click the Add traffic source button.
Click the Add new integration link under the Facebook traffic source.
Now you have the option to perform both integrations. You can chose to synchronize cost only or to perform both integrations. Refer to the steps below.
- Integrate for cost synchronization
  After clicking the Continue with Facebook button and providing your Facebook login credentials, click the Log in button.
  Review Voluum permission and click the Done button.
  Confirm by clicking the OK button.
  Select the account to integrate.
  (Optional) Provide a custom account name.
  (Optional) Decide if you want to see cost estimations for periods between data synchronization. The estimations are based on the last 24 hours data set. When cost will be synchronized, estimated costs will be replaced with actual ones.
  (Optional) Decide if you want to have your campaigns automatically matched. If you turn this off, you will have to use Integration Manager to manually match campaigns.
  Click the Integrate button next to the account you want to link.
- Integrate for passing conversions
  You have to integrate your Facebook account with Voluum for cost synchronization first. If you already have the integration, follow the steps below.
  Provide your FacebookPixel ID and Conversion API.
  Your domain that you have verified in Facebook is called event source URL.
  (Optional) Provide a name for the account.
  Click the Add postback integration button.
  The last thing to do is to create a postback URL and submit it as a traffic source postback URL in Facebook Traffic Source element on your Voluum account
  In Voluum Automizer, in the Traffic Sources tab, click the Generate button in the postback URL column of the Facebook integration.
  Provide a conversion action name in the Type in Facebook Conversion Action text field.
  If you want to track various types of conversions, you need to generate separate postbacks for each conversion type. Do that by providing a Facebook conversion name in the Type in Facebook Conversion Action text field and provide additional details in tokens that accompany this conversion. Generate one postback, move it to any text editing tool, and generate another for a different conversion type. You can find the list of Facebook conversion types here.
  Alternatively, you can use the {eventType} token to replace the conversion action name automatically. However, this solution will only work if your custom conversion names are the same as Facebook's ones.
  Copy the postback URL to the clipboard.
  Edit the Facebook traffic source.
  Add ‘fbclid’ parameter in your traffic source template under ‘External ID’ to make sure that {externalid} token will return its value.
  Manually remove the 'fbclid' parameter from your tracking links, as Facebook will add them automatically anyway. So, if you have the Direct Tracking URL that looks something like this:
  http://lander.com?fbclid=fbclid&ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}&source={{site_source_name}}&placement={{placement}}&cpid=823aeedb-9511-4523-b06b-de947db34ccc
  You should remove the last part, so it looks like this:
  http://lander.com?&ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}&source={{site_source_name}}&placement={{placement}}&cpid=823aeedb-9511-4523-b06b-de947db34ccc
  Set up passing conversions:
  For passing one conversion type, enable the Traffic source postback URL option and paste the postback URL that you have just copied.
  For passing various conversion types, enable the Traffic source postback URL per event type option, select the custom conversion event and paste the appropriate postback URL.
  Caution
  Voluum Note: Make sure that you turn off the Pixel Redirect URL option to avoid sending your conversions twice.

Your Facebook account has been integrated with Voluum.

II. Working With Integrated Campaigns

The integrated campaigns are marked with the icon. To make use of the integration, make sure that you have the following columns visible by clicking the button and ticking the appropriate boxes: