Voluum Documentation

Using Exoclick as a Traffic Source

Exoclick is one of the largest ad networks in the market, allowing you to display your content in a variety of ad formats. The following article provides instructions on how to set up tracking of their traffic with Voluum.

Table of Contents
Exoclick Cost Integration

The tracking setup described here configures tracking of events (visits, clicks, and conversions) and information (device type, country, etc.). Note that although Exoclicks supports passing information via the {actual_cost} token, the values that are passed may not be 100% accurate. Some discrepancies between Exoclick and Voluum may occur. To avoid this, Voluum has developed the Traffic Source Integration feature that offers a deeper connection between these two platforms. This connection allows for accurate cost values to be passed.

If you want to use this feature, complete this guide and go to the (Beta Features) Exoclick Cost Integration article.

Before You Start

There are several things required for running a campaign with Exoclick as a traffic source. So before you proceed with the guide, make sure you have the following:

  • An active Exoclick account

  • An active Voluum account

  • An offer, and optionally, a lander.

Once you have everything ready, you can follow the instructions below.

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I. Create a Goal in Exoclick

In the first step, you need to create a goal in Exoclick. The goal is used to describe a concrete conversion type (i.e a purchase, subscription or other).


Voluum Note: By default, Voluum is able to send information about only one type of conversion per campaign to a traffic source platform. But if you track more than one conversion type within one campaign using the Custom Conversions feature in Voluum, you can use multiple postbacks within one Voluum campaign, specific per conversion type. This can be done with the Traffic Source Postback URL specific per Each Event Type feature in Voluum. Read the following documents to learn more:

In order to create a goal in Exoclick, perform the following steps:

  1. In Exoclick, click the Campaigns drop-down menu and select the Conversion tracking option.

  2. Provide a name for your goal in the Name text field

  3. Click the Save button.

  4. Copy the goal ID to the clipboard.


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II. Create a Campaign in Voluum

The second step is about the campaign creation in Voluum. This will provide you with a campaign URL, that you will submit to Exoclick as a destination URL in the next step. In order to create a ccampaign in VOluum, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Exoclick traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

    3. In the New traffic source - templates form, select the Exoclick template from the Other templates section.

    4. Click the Load template button. The New traffic source form will appear.

    5. In the Traffic Source Postback URL text field, there is a template of the URL that allows Voluum to send information about conversions back to Exoclick. It looks like this:


      Replace the word REPLACE with the goal ID that you have copied from Exoclick. Your edited traffic source postback URL should look like this:

    6. Click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.



    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. In the New campaign form, select the Exoclick traffic source that you have just created from the Traffic source drop-down menu.

    2. Provide a name for the campaign in the Campaign name text field.

    3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    5. Select an offer that you have just created from the Offers drop-down menu.

    6. Click the Save button.

    7. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    8. Click the Done button.

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III. Create a Campaign in Exoclick

In the final step of this guide, you need to create a campaign in Exoclick and submit a Voluum campaign URL as a landing page URL. In order to do so, perform the following steps:

  1. In Exoclick, click the Campaign drop-down menu and select the New campaign button.

  2. Provide a name for the campaign in the Campaign Name text field.

  3. Set other traffic targeting criteria and click the exoclick16.png button to go to the next tab.

  4. Set additional traffic targeting criteria in the Advanced targeting, Configuration & Pricing and Sites targeting tabs. Use the exoclick18.png and exoclick16.png buttons to switch between tabs.

  5. In the Marketing Material tab, click the Add Variations button.

  6. Paste the campaign URL that you have copied from Voluum in the Landing Page URL text field.

  7. Select a creative or upload a new one.

  8. Click the Add Variation button.

  9. Click the exoclick16.png button to go to the Advanced settings tab. Set the remaining traffic targeting criteria, and then, click the Save campaign button.


You have now created a campaign in Exoclick and set the tracking with Voluum. If you want to track costs accurately, go to the (Beta Features) Exoclick Cost Integration article.

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