Custom Conversions

In the postback URL or conversion tracking pixel, there is a parameter, called et, and conversions will be categorized based on its value. Some affiliate networks let you input a specific postback URL for specific events, conversion types, but some only let you input one specific URL with a dynamic token that returns the event type name. This is why within Voluum you can define multiple et values that will be considered to be the same conversion type.

If you cannot use the postback URLs to track conversions, it is also possible to add the et parameter to your tracking pixel following the same pattern as for the postback URL. You can find an example how the tracking URL should look like in the FAQ section below.

The conversion types can only be defined by the owner of the Voluum account. Users, who were invited by the account owner and got access to the Voluum platform, cannot add the conversion types to the Voluum platform.

Example:

Let’s assume that you are sending traffic to two different affiliate networks, and you are promoting app install. Every time someone installs the app, you are earning $1, but also, every time someone purchases in-app virtual gold, you are earning $2.

In Voluum, you want to see app installs and in-app purchases from both affiliate networks grouped together, so the correct setup would look as in the picture below:

To group together both conversion types, you need to add two custom conversion events to Voluum:

With that setup, every time there is a postback URL with et=install or et=inst, it will be categorized as an App install, and whenever there is et=sale or et=purchase, it will be considered as an In-app purchase, and reflected so in reports:

To add a new type of the custom conversion, called in Voluum custom conversion event, perform the following step:

When you have added the custom conversion event, you need to define the postback URL that you are going to paste to the affiliate network. To do so, follow the steps:

You can add maximum 20 slots and define up to 10 parameter values per 1 slot.

Yes, you can use the tracking pixel, tracking pixel URL, or tracking script. The concept of adding the custom conversion event is exactly the same, however you need to define your tracking pixel properly. In other words, you need to add the et parameter to the tracking pixel and an appropriate conversion type token specified by the affiliate network.

Getting back to the example presented above, the tracking pixel should look as follows:

No, you cannot do it. You can only modify the existing slot of the custom conversion type by selecting it and next, clicking the Edit button.

Yes, you can. You can upload your conversions manually with the Conversion upload functionality.

You can upload your conversions manually by going to the Conversion upload tab:

Example 1:

You have two conversions that you want to upload with different click ID: c384EFV6JHQODRN70575OK6U and d574EPV2JHQQQRN70575OGHC, but with the same conversion type, install.

You have defined the custom conversion event, so they can be registered in Voluum as two different conversion types. 

To upload the conversions manually, provide the lines in the Conversion upload panel as presented below:

Once you have clicked the Save button, the conversions will be uploaded and then, added as two conversions with the same type.

Example 2:

You have two conversions that you want to upload with same click ID, d574EPV2JHQQQRN70575OGHC, but different conversion types: install and inapp. 

You have defined the custom conversion event, so the conversions can be registered in Voluum as two different conversion types.

To upload the conversions manually, provide the lines in the Conversion upload panel as presented below:

Once you have clicked the Save button, two conversions of different types but with the same click ID will be uploaded and then, added as two conversions with the same click ID, but different type.

Postback URL is one of the two methods of tracking conversions that will be later visible in the 'Conversions' column. You can differentiate between various conversion types with Custom Conversions.

In order to track custom events with Voluum, firstly, you need to create custom conversions. Go to Settings (the gear icon in the top right corner), and select the "Custom conversions" tab. Then, click the "Add" button in the "AVAILABLE CUSTOM CONVERSIONS" section. Add your custom event types there. Once your custom conversion events will be created, you need to add this event to your conversion pixel, or to your S2S postback URL (depending on your current way of reporting conversions back to Voluum). In order to do so, add the "et" parameter to your current pixel/postback, and pair it with the custom event value - see Values of the et parameter. Remember that the value paired with the "et" parameter has to match the value created inside Voluum.