Voluum Documentation

Conversion Upload

Voluum TRK Features Conversion Upload

Conversion Upload is a feature that allows you to manually upload conversions that, for some reasons, occurred but weren't registered by Voluum. You can also use this feature to correct any discrepancies in revenue between Voluum and your affiliate network platform's reporting system.

Use Cases

Use case 1: Add conversions that occurred but were not registered by Voluum.

However unlikely, it may happen that there are some conversions visible in your affiliate network platform but not registered in Voluum. This may happen due to improper offer postback URL configuration or cookies were disabled on a visitor's web browser if a conversion tracking pixel was used to report a conversion.

In such a case, a click ID parameter was still associated with those visits. Locate those click IDs in Voluum's reports and upload each click ID with a correct payout value and optionally other parameters. The number of conversions and the overall revenue will increase to include those uploaded conversions. 

Use case 2: Correct your overall revenue by deducting a specific payout value.

If you have set a manual payout value in an offer settings and that value was not correct, you will see a discrepancy in your revenue reported by your affiliate network platform and Voluum. Changing this value to the proper one fixes this issue for the future, but you have to correct this discrepancy as well. 

You can change your revenue by making a single conversion upload with a payout value that compensates this difference. You can provide a negative payout value as well to deduct from Voluum's reported revenue. Uploading a conversion requires providing a valid click ID. Locate a click ID of any visit that have occurred on your campaign and paste this click ID with a correcting payout value in the Conversion Upload text field in the manner described below. Processing this conversion will correct your revenue, but at the same time will increase the number of conversions you have registered in Voluum by 1. There is no possibility to correct revenue without uploading a conversion resulting in this one conversion being added to the total number of conversions.

How It Works

Uploading a conversion uses the same logic as receiving a postback from an affiliate network. It requires submitting a valid click ID. The click ID you submit has to match the click ID that was originally assigned to a visitor. So in order to perform a conversion upload you have to find click ID or click IDs in Voluum reports.

Where to find a click ID?

In order to find a click ID, perform the following steps:

  1. In Voluum, go to the Conversions category.

  2. Select a date range and click the Apply button.

  3. Locate a click ID to be submitted in the Click ID column and copy it to clipboard.

    click_ids.png

Values you upload will be permanently registered in Voluum in a form of increased conversions count and revenue. 

Uploading Conversions

In order to upload a conversion, perform the following steps:

  1. In Voluum, click the profile_settings.png icon in the top right corner. The Settings view will show up.

  2. Click the Conversion upload tab.

    Conversion_upload_tab.png
  3. Provide a one entry per line in the Conversion upload text field in a format:

    click ID , payout , transaction ID , conversion type

    where:

    • click ID is a value of a click ID that was originally associated with a visit. Incorrect click IDs will be rejected. Example: c384EFV6JHQODRN70575OK6U. To learn more, read the Parameters in Postback URLs article.

    • payout (optional) is a value of payout for this conversion. It is provided in a numerical format without any additional characters. May be of a negative value. Example: 1.2. To learn more, read the Tracking Payout article.

    • transaction ID (optional) is a value unique within a click ID that is helpful to recognize secondary conversion steps (called upsells). Example: abc123. To learn more, read the Upselling: Registering Multiple Conversions per clickid article.

    • conversion type (optional) is a value that helps to distinguish different conversions types in your reports from each other. Example: app_install. To learn more, read the Custom Conversions article.

    Each value must be separated with a comma. If you do not need to provide all values, leave those blank but do not remove a comma. For example, if you want to upload a single conversion without adding payout, transaction ID and conversion type values, you entry should look like this: c384EFV6JHQODRN70575OK6U,,,

  4. Click the Save button.

    conversion_upload_text.png
  5. Confirm the upload in a pop-up window by clicking the Yes, upload conversions button.

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