Conversion Cap

Affiliate networks sometimes limit the number of conversions that you can have for a certain offer. The Conversion Cap feature permits you to set a daily limit of conversions as well as choose the redirect offer. Without the need of monitoring it and manually switching between offers, you will not lose your traffic when the affiliate network’s limit is exceeded. 

Table of Contents

How Does It Work

With the Conversion cap toggle activated, you are able to set a daily number of conversions according to your affiliate network limits. When the limit of conversions is exceeded during the day, visitors will be automatically redirected to the offer provided as the redirect offer. Conversion caps are based on the maximum number of conversions per day. This means that the conversion cap resets upon a new day and automatically redirects traffic back to the primary offer at midnight based on the selected time zone. You are able to define the time zone to match the one used by an affiliate network (as the daily cap should follow your affiliate network’s time settings).

In order for this to work, you need to:

  • Track conversions, so Voluum will be able to detect when a conversion limit has been reached. Read the Tracking Conversions to learn more.

  • Have a redirect offer added to Voluum. Read the Add an Offer to Voluum to learn more.

I. Add an Offer with a Conversion Cap

In order to an offer with a conversion cap, perform the following steps:

  1. In Voluum, go to Offers. The Offers view will appear

  2. Click the New offer button. The New offer form will appear.

  3. Provide a unique name of your offer.

  4. Provide the URL of your offer in the URL field and, if required, add the correct tracking parameters.

  5. You can track the payout either dynamically or manually:

    1. Auto: You need to select this option if you have added a payout parameter to the postback or pixel URL. Tracking values are sent via a postback URL/pixel request.

    2. Manual: You can also provide a fixed amount in the field in the offer’s configuration. Every time the conversion is recorded, the amount will be added to a total payout sum.

  6. In the Conversion cap section turn on the toggle to activate the Conversion cap feature:

  7. Provide the number of conversions per day in the Daily cap field.


    Voluum Tip: If you have an offer that is temporarily unavailable and you need to redirect your traffic to the new offer, you can set the Daily cap limit to 0. This will pause traffic coming to this offer and redirect it to the redirect offer.

  8. Select a time zone of the affiliate network from the Time zone drop-down menu.


    Voluum Note: You need to take into account that daily cap limit in Voluum resets upon a new day based on the time zone selected from the Time zone drop-down menu. To count conversions accurately, the daily cap time zone in Voluum should match the time zone set in your affiliate network.

  9. From the Redirect offer drop-down menu select the offer to which the traffic should be redirected after the daily conversion limit is exceeded.

  10. Click the Save button. You have added the offer with the daily conversion limit.


II. Take a Look at the Conversion Cap Data

Once the offer has been set up, you can take a look at your data collected in Voluum:


Voluum Info: When you take a look at your data in Voluum, you need to keep in mind that you might need to wait a few minutes until, firstly, the conversion cap progress bar will show up in the Offers view, secondly, all registered conversions are displayed in the reporting panel. However, the time lag of displaying conversions should not be longer than 3 minutes.

In the Offers view there is a Conversion cap column where you can verify the daily cap status of your offers:

  • Conversion cap disabled:


    When you have not turned on the Conversion cap toggle for a given offer, it means that all your visitors will see only the primary offer. In that case, you will see no statistics in the Conversion cap column.

  • Conversion cap activated:


    Daily cap limit set > 0: You should see:

    Number of conversions that have been registered till now / Daily cap limit

    (both numbers are displayed only for today where today is defined according to the affiliate network time zone set in the Offer setup)

  • Daily cap reached:


    You can easily notice that the number of conversions that have been registered till now has reached the Daily cap limit (both numbers are displayed only for today where today is defined according to the affiliate network time zone set in the Offer setup).

  • Daily cap limit set to 0 (offer paused):


    When you have paused the primary offer and redirected your visitors to another offer, you will see 0 / 0 in the column for the primary offer.

Video Tutorial

Frequently Asked Questions:

Have more questions about the conversion cap? You might find the answer below: