Voluum Documentation

Campaigns

Voluum TRK TRK Campaign Funnel Campaign

A Voluum campaign consists of several specific elements that are defined by an advertiser to firstly, organize the reporting of third party data, and secondly, to determine the destination of their targeted traffic. All this is done by creating a campaign element in Voluum. It binds all elements in Voluum together, so it should be added at the end of a process of preparing a campaign funnel.

The following 3-step guide explains how to create a campaign element for the redirect method of tracking using elements you have already created in the Voluum platform. 

Before You Start

These are elements that you should have already created before.

  1. Traffic source: You have decided where you want to advertise your offer and you have set up at least one traffic source element in Voluum. If not, read the Traffic Sources article to learn more.

  2. Offer: (Optional) You have added an offer to Voluum or decided to use the Destination URL option instead. You will have an option to add an offer while creating a campaign. Read the Offers article to learn more.Offers

  3. Lander: (Optional) You have decided if you want to use landing pages in your campaign setup or use the Direct linking option instead. To use landing pages you need to add a lander element in Voluum. If you have not done so yet, you will have an option to add a lander while creating a campaign. Read the Creating a Lander Element article to learn more.Creating a Lander Element

  4. Flow: (Optional) You have decided if you want to use a flow or set up a path or provide the Destination URL while creating a campaign.

Caution

Voluum Info: If you want to use the direct method of tracking, you will have to use landers and set up a campaign element and a traffic source with certain options enabled. Read the Tracking Visits with Direct Tracking Pixel article to learn how to do that.

Creating a Campaign Element:

The following 3-step guide will instruct you how to add a campaign element in Voluum:

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