Voluum Documentation

Creating an Affiliate Network Element

Voluum TRK TRK Campaign Funnel Grouping

An affiliate network is an optional campaign element that helps you to organize promoted offers by their source. By adding it, you can enrich or change settings of your campaign funnel.  For example, you can define a certain range of IP addresses which postback requests come from or select whether you want to accept duplicate postbacks. Before adding this element, it is highly recommended to find out more about the affiliate network's settings and how they might impact your tracking parameters. 

Once you have added the affiliate network element, you can select it in the offer's setup later on. The affiliate network's name will automatically show up in the name of the offer that you are creating in Voluum what also enhances the search functionality and allows you to easily find particular offers in global reports.


Voluum offers a selection of affiliate network templates that define element's settings. There are two types of templates: trusted and other. Find below the list of trusted affiliate network templates:

The other affiliate network templates are as follows:

  • Everad

  • Glize

  • Orangear

  • PeerFly

  • BrokerBabe

  • GlobalWide Media

  • MaxBounty

  • Spicyoffers

  • MUNDOmedia

  • Avazu Private Exchange

  • Addiliate

You can select an appropriate template or create a custom affiliate network element. Whatever you choose, you will still have an option to change all affiliate network element settings in the next step.

Creating the New Affiliate Network Element

To add an affiliate network to Voluum, perform the following steps:

  1. In Voluum, go to the Affiliate networks tab. The Affiliate networks view will show up.

  2. Click the New affiliate network button. The New affiliate network form will show up.

  3. In this step you have an option to use a template of an affiliate network and have some settings already configured or create a custom element:

    • Select an affiliate network element by clicking it and click the Load template button.


    • Click the Create custom button.

    Whichever option you choose, the New affiliate network form will appear.

  4. In the New affiliate network form provide a unique name for the campaign element in the Affiliate network name field.

  5. (Optional) If you have the Workspaces feature enabled, select the Workspace that this element should be assigned to. Read the Workspaces: Overview article to learn more.

  6. (Optional) You might want to turn on the toggle to activate the following settings:

    • Append click ID to offer URLs

      When enabled, all offers created and grouped under this affiliate network element will have Voluum’s {clickid} token automatically added at the end of an offer URL. This option is intended to save time when adding offer URLs to offer elements created in Voluum. This requires a dedicated parameter for tracking click IDs already mapped to the end of the offer URL.

      Consider the following exemplary offer URL:


      Notice that in the offer URL there is only a parameter name responsible for passing a click ID value from Voluum to the affiliate network: c1=. Normally, you should provide the full parameter that consists of parameter_name={token} , but in the above URL the {clickid} token is missing. Other parameters consist of a parameter name and a token, for example campaign_id={campaign.id} . When you select the Append click ID to offer URLs option you need to provide only the name of the parameter (supplied by an affiliate network platform) to pass the unique click ID value at the end of an offer URL. The affiliate network element will add a {clickid} token automatically. So your final offer URL will actually look like this:


      Moreover, if your offer URL is already set with a {clickid} token at the end of it, the click ID value will not be added twice. Mind that if you did not set the click ID parameter parameter name at the end of the URL, but put it somewhere in the middle, the setup would be messed up and conversions for this offer would not be registered in Voluum.

    • Accept duplicate postbacks

      By default, Voluum will not accept a duplicate postback request, if another postback request with the same click ID value was previously registered without a unique transaction ID (txid). This avoids registering duplicate postback requests as unique conversions and therefore skewing your reporting. Enabling this option will override the default setting and, as a result, postback URLs with the same click ID and empty txid will not be discarded as a duplicate. Use this option with caution.

    • Only accept postbacks from white-listed IPs

      With this toggle turned on, you can whitelist a selection of IP addresses for inbound postback requests. Any inbound postback requests originating from IPs that are not whitelisted will be discarded by Voluum. You can either provide a single IP address or define a range of IP addresses per line. If you want to whitelist the IP block, you should use the CIDR notation; otherwise, the range could not be accepted while saving the affiliate network's form. It means that the IP range:,  should be entered as follows: If you need some help with defining the IP block in CIDR notation, you can try one of the free IP calculators available on the Internet (for example, http://www.subnet-calculator.com/cidr.php). 

  7. Click the Save button. You have added the affiliate network element to Voluum.

What's Next?

After you have created an affiliate network element, read the following articles to learn how to add rest of elements:

Necessary elements for tracking visits:

Necessary elements for tracking clicks:

Optional elements:

Video Tutorial

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