Voluum Documentation

Creating an Affiliate Network Element

An affiliate network is an optional campaign element that helps you to organize promoted offers by their source, apply additional tracking-related options and add tracking parameters to an offer URL and postback URL.

Once you have added the affiliate network element, you can select it in the offer's setup later on. The affiliate network's name will automatically show up in the name of the offer that you are creating in Voluum what also enhances the search functionality and allows you to easily find particular offers in global reports.


Voluum offers a selection of affiliate network templates that define element's settings. There are two types of templates: trusted and other. Find below the list of trusted affiliate network templates:

The other affiliate network templates are as follows:

  • Avazu Private Exchange

  • BrokerBabe

  • DirectAffiliate

  • Everad

  • Glize

  • Leadreaktor

  • MUNDOmedia

  • Mobipium

  • Mobvista

  • Orangear

  • PeerFly


You can select an appropriate template or create a custom affiliate network element. Whatever you choose, you will still have an option to change all affiliate network element settings in the next step.

Creating the New Affiliate Network Element

To add an affiliate network to Voluum, perform the following steps:

  1. In Voluum, go to the Affiliate networks tab. The Affiliate networks view will show up.

  2. Click the New affiliate network button. The New affiliate network form will show up.

  3. In this step you have an option to use a template of an affiliate network and have some settings already configured or create a custom element:

    • Select an affiliate network template by clicking it and click the Load template button.


    • Click the Create custom button.


    Whichever option you choose, the New affiliate network form will appear.

  4. In the New affiliate network form provide a unique name for the campaign element in the Affiliate network name field.

  5. (For some affiliate network templates) You can click the Add integration button and provide your affiliate network's API key to integrate your account with Voluum. This will allow you to import all accepted offers, as described in the Importing an Offer from an Affiliate Network article.

  6. (Optional) If you have the Workspaces feature enabled, select the Workspace that this element should be assigned to. Read the Workspaces: Overview article to learn more.

  7. (Optional) You might want to turn on the toggle to activate the following settings:

    • Append click ID to offer URLs

      When enabled, all offers created and grouped under this affiliate network element will have Voluum’s {clickid} token automatically added at the end of an offer URL to save time when adding several offers. This requires a dedicated, affiliate network specific parameter name for passing click IDs already mapped to the end of the offer URL. So to use this option, your offer URL should end with a parameter name followed by the "=" character. For example:

    • Accept duplicate postbacks

      By default, Voluum will not accept a duplicate postback request, if another postback request with the same click ID value was previously registered without a unique transaction ID (txid). This avoids registering duplicate postback requests as unique conversions and therefore skewing your reporting. Enabling this option will override the default setting and, as a result, postback URLs with the same click ID and empty txid will not be discarded as a duplicate. Use this option with caution.

    • Only accept postbacks from white-listed IPs

      With this toggle turned on, you can whitelist a selection of IP addresses for inbound postback requests. Any inbound postback requests originating from IPs that are not whitelisted will be discarded by Voluum. You can either provide a single IP address or define a range of IP addresses per line. If you want to whitelist the IP block, you should use the CIDR notation; otherwise, the range could not be accepted while saving the affiliate network's form. It means that the IP range:,  should be entered as follows: If you need some help with defining the IP block in CIDR notation, you can try one of the free IP calculators available on the Internet (for example, http://www.subnet-calculator.com/cidr.php). 

  8. Select a default offer currency from the Currency drop-down menu. Each offer assigned to this affiliate network element will have the same currency as you have set in an affiliate network element setup. This is only a default setting and the currency set in offers setting is actually used for payout tracking. So currency set in an offer element overrides currency set in an affiliate network element.

  9. (Optional) Advanced parameters. In this section you can edit or provide affiliate network tracking parameters to have them automatically added to an offer URL and postback URL. If you have selected to create the new affiliate network element from a template, this section is already populated with correct information.

    • Click ID placeholder

      This field contains an affiliate network specific token that is used to pass a click ID value back to Voluum in a postback URL.

    • Click ID parameter

      This field contains an affiliate network specific parameter name that is used to pass a click ID value to an affiliate network platform in an offer URL.

    • Payout placeholder

      This field contains an affiliate network specific token that is used to pass a payout value back to Voluum in a postback URL.

  10. Click the Save button. You have added the affiliate network element to Voluum.

What's Next?

After you have created an affiliate network element, read the following articles to learn how to add rest of elements:

Necessary elements for tracking visits:

Necessary elements for tracking clicks:

Optional elements:

Video Tutorial