Creating an Offer Element

It is quite straightforward to add the offer to Voluum. In the offer's form, you paste a URL to your ad that you advertise over the Internet. The offer's URL might be sourced either from the affiliate network or it might be the link to a proprietary offer that you, for example, display on your website.

Create an Offer Element in Voluum

In order to add the offer to the Voluum platform, perform the following steps:


Voluum Note: Before starting adding the offer to Voluum, you need to have an offer URL accessible for quick reference.

  1. In Voluum, go to Offers. The Offers view will show up.

  2. Click the New offer button. The New offer form will show up.

  3. (Optional) If you want to associate this offer with a specific affiliate network, select it from the Affiliate network drop-down menu.

  4. (Optional) If the offer is geo-specific, select the Country tag from the drop-down menu. This option is only used for organizational purposes and does not determine the traffic source geo-location in any way. If your offer is intended for multiple GEOs, use the Global option by leaving the Country tag field blank.

  5. Provide a unique name for your offer. The name of the offer in Voluum is based on the following pattern: {selected_affiliate_network} - {country_label or Global} - {your_unique_custom_name}.

  6. Provide the URL of your offer in the Offer URL field and add the corresponding tokens to a parameter within the offer URL. 

    • To be able to track conversions for your offer using a redirect method with a postback URL, you need to add the {clickid} token to the offer's URL with a corresponding parameter from affiliate network platform.

      Example 1. Postback URL

      If you have the following offer's URL: that you have received from the network and the affiliate network uses the s2 parameter to track conversions within the postback URL, the offer's URL should look as follows:{clickid}

      Read the Track Conversions Using S2S Postback URL article to learn more how about to set up tracking conversions.

      Read the Parameters in Postback URLs article to learn about additional parameters that you can pass to your offer.

    • To track conversion with a direct method using conversion tracking pixel, you do not need to pass a click ID to an affiliate network platform. The click id is logged on a visitor's computer in a cookie and will be fetched when conversion tracking pixel will run.

      Read the Track Conversions Using a Conversion Tracking Pixel to learn more.

  7. If you have selected an affiliate network with tracking tokens already filled in in the Advanced parameters section, a complete tracking parameter will be displayed below. This tracking parameter should be added to an offer URL.

  8. (Optional) You can select a conversion tracking method. You can select between the following methods:

    • S2S postback URL

    • Tracking Pixel

    • Tracking Pixel URL

    • Tracking Script

    Once you select an appropriate option from the drop-down menu, you can copy the URL or script to the clipboard.

  9. You can track the payout either dynamically or manually:

    1. Auto: You need to select this option if you have added a payout parameter to the postback or pixel URL. Tracking values are sent via a postback URL/pixel request.

    2. Manual: You can also provide a fixed amount in the field in the offer’s configuration. Every time the conversion is recorded, the amount will be added to a total payout sum.


      Voluum Info: To find out how to track payout for your offer, go to the Tracking Payouts article.

    Select an offer currency from the Currency drop-down menu. The default payout currency is USD. The selected currency will be used to record payout information. The currency of the recorded payout information cannot be changed. Read the Multicurrency in Voluum article to learn more.The default offer currency is USD.

  10. (Optional) In the Conversion cap section turn on the toggle to activate the Conversion Cap feature.


    Voluum Info: This guide presents how to add a simple offer to Voluum, therefore it does not provide information on the Conversion Cap feature in Voluum.  If you are interested in using Conversion cap in Voluum, read the Conversion Cap article.

  11. (Optional) If you have the Workspaces feature enabled on your account, select the Workspace from the drop-down menu that this offer will be assigned to.

  12. (Optional) To enhance search functionality, you can always add tags to the offer. Keep in mind that tags can only contain letters, numbers, and underscores.

  13. (Optional) You can add notes with important information.

  14. Click the Save button. You have added the offer to Voluum.

What's Next?

After you have created an offer element, read the following articles to learn how to add rest of elements:

Necessary elements for tracking visits:

Necessary elements for tracking clicks:

Optional elements:

Video Tutorial
Frequently Asked Questions:

Have more questions about adding an offer? You might find the answer below: