Creating a Custom Traffic Source Element

To run a campaign, you first need a steady stream of traffic to target. Traffic sources provide you with these visitors. You need to configure the traffic source element in Voluum to be able to set up a campaign. The following article will describe creating the new traffic source for the redirect method of tracking.

Custom Element

Creating a custom element means that you will have to manually fill all the necessary information needed to correctly match traffic source platform data with Voluum. It is a good idea to have your traffic sources documentation nearby for a quick reference.

Create the Custom Traffic Source Element

You need to create the traffic source element in Voluum to be able to set up a campaign:

  1. In Voluum, go to Traffic sources.

  2. Click the New traffic source button. The New traffic source - templates pop-up window will show up.

  3. Select the Other traffic sources option.

  4. Click the Next button.

  5. Provide a unique name in the Traffic source name field.

    When you start typing the name of the traffic source, Voluum will suggest you a traffic source template that matches the name you provide.

  6. The Parameters section enables you to pass additional visit characteristics from the traffic source platform, for example, source or zone ID, that can be then used as a basis for targeting and optimization. All of them are automatically appended to the Campaign URL or Impression pixel URL in the configuration of a campaign created per traffic source entity. 

    Type in parameters according to your traffic source platform's documentation. Click the Add parameter button to add more parameters. Read the Pass Information from a Traffic Source to Voluum article to learn more.

  7. Select the cost currency from the Currency drop-down menu. The default currency is USD. If your traffic source platform uses a different currency, select an appropriate option from the Cost currency drop-down menu. Voluum will use this currency to record cost information. The currency of the recorded cost information cannot be changed. Read the Multicurrency in Voluum article to learn more.

  8. (Optional) In the Passing conversions to a traffic source section you can select between the two methods of reporting conversions:

    The following two options determine the way how you are going to pass information about conversions back to the traffic source. Enable the toggle to use either method. Note that only some options are supported by your traffic source platform.

  9. (Optional) The More tracking options switch hides two additional tracking options that you can set:

    • Impression tracking

      Voluum can generate an impression pixel for sources that support impression tracking and Cost per thousand impressions (cost per mille, CPM) costs. Turn on the toggle, if you want to use the impression tracking method for your campaigns associated with this traffic source entity.


      Voluum Note: The Impression tracking field can be only set up, if the traffic source supports it. To learn more, go to the Tracking Impressions in Voluum article.

    • Direct tracking

      (Optional) If you have a Direct Tracking Pixel or Redirectless features available, you can enable the Direct tracking option in your traffic source setup. This enables you to use a direct tracking method when creating a new campaign. Read the Setting Up a Direct Tracking Pixel for Landers or Redirectless Tracking articles to learn more about this method of tracking.

  10. (Optional) If you have the Workspaces feature enabled on your account, select the Workspace from the drop-down menu that this traffic source will be assigned to. To learn more, read the Workspaces: Overview article.

  11. Click the Save button.

What's Next?

After you have created a traffic source element, read the following articles to learn how to add rest of elements:

Necessary elements for tracking visits:

Necessary elements for tracking clicks:

Optional elements:

Video Tutorial
Frequently Asked Questions

Have more questions? You might find the answers below: