Voluum Documentation

Creating a Custom Traffic Source Element

Voluum TRK TRK Campaign Funnel Traffic Source

To run a campaign, you first need a steady stream of traffic to target. Traffic sources provide you with these visitors. You need to configure the traffic source element in Voluum to be able to set up a campaign. The following article will describe creating the new traffic source for the redirect method of tracking.

Custom Element

Creating a custom element means that you will have to manually fill all the necessary information needed to correctly matched traffic source platform data with Voluum. It is a good idea to have your traffic sources documentation nearby for a quick reference.

Create the Custom Traffic Source Element

You need to create the traffic source element in Voluum to be able to set up a campaign:

  1. In Voluum, go to Traffic sources. The Traffic sources view will show up.

  2. Click the New traffic source button. The New traffic source - templates pop-up window will show up.

    new_TS.png
  3. Click the Create custom button. The New traffic source form shows up.

    custom_TS.png
  4. Provide a unique name in the Traffic source name field.

  5. (Optional) The following two options (Traffic source postback URL, Pixel redirect URL, ) determine the way how you are going to pass information about conversions back to the traffic source. Moreover, you need to take into account that only some options are supported by your traffic source. Read the following articles and select your way of passing information back to the traffic source platform:

  6. (Optional) Impression tracking toggle: Voluum can generate an impression pixel for sources that support impression tracking and Cost per thousand impressions (cost per mille, CPM) costs. Turn on the toggle, if you want to use the impression tracking method for your campaigns associated with this traffic source entity.

    Caution

    Voluum Note: The Impression tracking field can be only set up, if the traffic source supports it. To learn more, go to the Tracking Impressions in Voluum article.

  7. (Optional) If you have a Direct Tracking Pixel feature available, you can enable the Direct tracking option in your traffic source setup. This enables you to use a direct tracking method when creating a new campaign. Read the Setting up Direct Tracking Pixel to learn more about this method of tracking.

    ts1.png
  8. (Optional) If you have the Workspaces feature enabled on your account, select the Workspace from the drop down menu that this traffic source will be assigned to. To learn more, read the Workspaces: Overview article.

  9. The Advanced Parameters set in your traffic source element enable you to pass additional visit characteristics from the traffic source platform, for example source or zone ID, that can be then used as a good basis for targeting and optimization. All of them are automatically appended to the Campaign URL or Impression pixel URL in the configuration of a campaign created per traffic source entity. 

    Read the Pass Information from a Traffic Source to Voluum article to learn how to match traffic source parameters with Voluum varaibles.

  10. Click the Save button.

    ts2.png
What's Next?

After you have created a traffic source element, read the following articles to learn how to add rest of elements:

Necessary elements for tracking visits:

Necessary elements for tracking clicks:

Optional elements:

Video Tutorial

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