Voluum Documentation

Setting up a Custom Traffic Source Entity

To run a campaign, you first need a steady stream of traffic to target. Traffic sources provide you with these visitors. You need to configure the traffic source entity in Voluum to be able to set up a campaign.

You need to configure the traffic source entity in Voluum to be able to set up a campaign:

  1. Sign in to Voluum.

  2. Go to Traffic sources. The Traffic sources view will show up.

    traffic_source_view.png
  3. Click the New traffic source button. The New traffic source - templates pop-up window will show up.

  4. Click the Create custom button. The New traffic source form shows up.

  5. Provide a unique name in the Traffic source name field.

    Caution

    Voluum Note: You need to take into account that not all traffic sources support all methods of conversion tracking. Certain traffic sources support third party conversion tracking either via a S2S postback URL or tracking pixel (URL / Img / JS).

    If you want to use the Traffic source postback URL option, it excludes the Pixel redirect URL option of the conversion tracking. In other words, you can use either the postback URL or the pixel redirect URL in the traffic source setup.

  6. The following three options (Traffic source postback URL, Pixel redirect URL, Impression tracking) determine the way how you are going to track events in Voluum and pass information about conversions back to the traffic source. Moreover, you need to take into account that only some options are supported by your traffic source. Read the following points and select your way of tracking in Voluum:

    1. Traffic source postback URL and Pixel redirect URL fields:  Depending on the method supported by the traffic source, you need to add your URL or pixel to your traffic source template to relay conversions correctly back to the source. The postback URLs are dynamic, while the tracking pixels are mostly static.

      Caution

      Voluum Note: It is highly recommended to get familiar with both methods of the conversion tracking: server-to-server postback URL and tracking pixel. Even if you have already applied the traffic source template, certain traffic sources require to copy and paste information to Voluum for a given campaign. Read the articles below to find out more about the methods:

    2. Impression tracking toggle: Voluum can generate an impression pixel for sources that support impression tracking and Cost per thousand impressions (cost per mille, CPM) costs. Turn on the toggle, if you want to use the impression tracking method for your campaigns associated with this traffic source entity.

      Caution

      Voluum Note: The Impression tracking field can be only set up, if the traffic source supports it. To learn more, go to the Link! Impression Tracking in the Traffic Source Setup article.

  7. You might want to fill out the advanced parameters in your traffic source's configuration:

    The Advanced Parameters set in your traffic source entity enable you to pass additional information from the traffic source, for example source or zone ID, that can be then used as a good basis for targeting and optimization. All of them are automatically appended to the Campaign URL or Impression pixel URL in the configuration of a campaign created per traffic source entity. 

    With the Advanced Parameters, you can customize the data you pass from your traffic source to Voluum. If only supported by the traffic source, it enriches your campaign reports. It enables you to then make the necessary changes to your campaign's primary targeting on the source's side. When you apply one of the available Voluum's traffic source templates, the available placeholders from the traffic source are filled out and mapped with the Voluum's parameters.

Name: 

Parameter

Placeholder

Track

This field is used for naming your variable reports. Even when you use the traffic source template with the predefined names, you can modify them and adjust to your needs. Those names will be displayed in Voluum's reports.

This is entered into your campaign URL’s query string and is directly related to a corresponding token.

This is the token you receive from your traffic source and is used to relay specific data variables.

This defines whether the variable is tracked and included in your reports.

External ID:  Use this parameter to track external unique IDs. This option is (typically) used when you need to return a click ID to the traffic source for conversion tracking purposes.

Example: cid

Example: {transaction_id}

If only supported by the traffic source, always available.

Cost: You should only add this parameter/placeholder if your traffic source can dynamically record costs. This will enable you to automatically track costs using the Auto setting in the campaign setup.

Example: cost

Example: {cost}

If only supported by the traffic source, always available.

Custom variable: Custom variable Most traffic sources let you pass extra arguments in the destination URL, such as publisher ID, target ID or keyword. If included, Voluum can track these dynamic parameters and generate additional report insights.

Example: placement

Example: {placement}

Available only if a toggle is turned on.

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