Voluum as an Affiliate Network

One of the alternative ways of using Voluum is to turn it into an affiliate network. This changes your perspective from a person that runs offers to a person overseeing other people running your offers. Thanks to the Voluum's robust infrastructure, your affiliates may not even know that the traffic they send goes through Voluum. With that setup, you can:

  • Analyze the traffic characteristics, such as country of origin, device type and more

  • Check the performance of each affiliate

  • Scan for bot traffic

  • Monitor the money flow between affiliates and offer owners

How Does It Work?

When using Voluum as an affiliate network, the whole perspective changes. Affiliates become your sources of traffic. They expect offer URLs from you, so you do the following:

  1. You add your affiliates as traffic sources in Voluum. You can create one traffic source per affiliate or, if you have a lot of affiliates, add one traffic source and use a custom variable to distinguish between them in Voluum.

  2. You add offers to Voluum as usual and set up conversion tracking.

  3. You create a campaign with the traffic source that, for you, represents affiliates, and the offer.

  4. You give each affiliate a different campaign URL. From their perspective, these are an offer URL.

  5. (Optional) They give you postback URLs that, for you, are traffic source postback URLs.


Once you set everything correctly, your affiliates will direct traffic to their URLs. In Voluum, you observe the traffic flow and report conversions back to your affiliates. You can find more detailed instructions below.

I. Setting up Voluum as an Affiliate Network

The procedure below provides instruction about the recommended way to set up Voluum as an affiliate network. This will include using custom variables in Voluum's traffic source setup to distinguish affiliates between each other. To keep their name hidden on the internet, you will need to create a file where you will assign each affiliate a random ID number. This ID number will be then used as an affiliate ID passed in a custom variable. In order to do so, perform the following steps:

  1. Create a spreadsheet in any spreadsheet editing software, such as Microsoft Excel, where you will keep all information about your affiliates. This spreadsheet should contain the following columns:

    • Affiliate name: this is the actual affiliate name.

    • Affiliate ID: this can be any random set of numbers that you will use to identify the affiliate on the internet.

    • Campaign URL: this is where you will put the unique campaign URLs for each affiliate.

  2. Add your offers to Voluum as offer elements. Read the Creating an Offer Element article to learn more.

  3. Add a custom traffic source in Voluum. In it, set up custom variables in the following way:

    • External ID:

      • Parameter: Type in the name of the parameter that will be used to pass an affiliate click ID value (from either their traffic source or their own tracker). This can be any name, but most affiliate networks use the s2 parameter name.

      • Token: Type in any placeholder text that will let THEM know that they need to replace it with a correct click ID token. For example, REPLACE.

    • var1

      • Name: Type in the name of this custom variable that will be visible only for you in Voluum reports. For example, Affiliate ID.

      • Parameter: Type in the name of the parameter that will be used to pass an affiliate ID value. For example, affiliate_id.

      • Token: Type in any placeholder text that will let YOU know that it should be replaced with an affiliate ID in your spreadsheet file. for example, AFFILIATE_ID.

  4. Create a campaign in Voluum with offer elements and the traffic source that you have created. Copy the campaign URL to the clipboard.

  5. Put the campaign URL in your spreadsheet in the Campaign URL columns, next to each affiliate name. Your campaign URL should look like this:


    Replace the AFFILIATE_ID with the value from the Affiliate ID column to create individual campaign URLs for each affiliate.

  6. Give each affiliate their campaign URL and tell them to replace the REPLACE word with a token that will be replaced with a click ID value. They can obtain this token from their traffic source or tracking platform.

  7. (Optional) If your affiliates want to track conversions on their side, they will have to give you their postback URL. They can obtain it from either a traffic source platform or a tracking platform. This postback will be your traffic source postback URL. A sample postback URL looks like this:


    Note that in this case:

    • cid is a parameter name dedicated for passing back a click ID value that has been originally passed in a campaign URL (which is an offer URL for them). You will have to pair it with a Voluum token name that stores their affiliate click ID value. This token is {externalid}.

    • payout is a parameter name dedicated to passing the payout information. You will have to pair it with a Voluum token that passes a payout value. This token is {payout}.

    Your final edited traffic source postback URL should look like this:

  8. (Optional) Edit the traffic source that you have created, paste the edited URL in the Traffic source postback URL text field, and save changes.



    Voluum Note: If your affiliates use different platforms (traffic sources or trackers) and their postbacks look different from each other, you will have to change the whole approach and create a separate traffic source for each affiliate. This will allow you to skip the part with creating a spreadsheet with affiliate IDs and passing Affiliate IDs in a custom variable. Each affiliate will have its own traffic source (so you can name them "John Smith" for easy identification) and their own postback.

II. Check The Stats

Once your affiliates start sending traffic, you will be able to check the stats of each of your affiliate. To do this, perform the following steps:

  1. Create a specific report of your campaign.

  2. Select the V1: Affiliate ID option from the first grouping drop-down menu and click the Apply button.

  3. Check the stats of each of your affiliates.