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TrafficFactory as a Traffic Source

TrafficFactory allows you to advertise your offers in a banner, pop-under, and contextual formats. They operate in all GEOs. The following guide instructs you on how to configure tracking of TrafficFactory campaigns with Voluum.

Table of Contents
Before You Start

There are several things that you require before you can set up tracking with Voluum and TrafficFactory:

  • An active TrafficFactory account

  • An active Voluum account

  • An offer

  • Optionally, a landing page

  • Optionally, an SSL certificate enabled on your tracking domain

Once you have everything, proceed to the remaining part of this guide.

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I. Create a Campaign in Voluum

First, you need to create a campaign funnel in Voluum, which will provide you with a campaign URL that you will submit to TrafficFactory later.

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the TrafficFactory traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.

    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. In the New traffic source - templates form, select the TrafficFactory template from the Other templates section.

    4. Click the Next button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    2. Select the TrafficFactory traffic source that you have just created from the Traffic source drop-down menu.

    3. Provide a name for the campaign in the Campaign name text field.

    4. Define the cost model that you will use.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

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II. Create a Campaign in TrafficFactory

The second thing you need to do is to create an ad, a target, and a campaign in TrafficFactory. In order to do so, perform the following steps:

  1. Create an ad.

    1. In TrafficFactory, click the Ads menu.

    2. Select an ad type from the drop-down menu.

    3. Provide a creative.

    4. Click the Save button.

    5. Your ad has been added.

  2. Create a campaign and a target.

    1. In TrafficFactory, click the Campaigns menu.

    2. Select the Add a new campaign option from the drop-down menu.

    3. Select the campaign type from the drop-down menu.

    4. Provide a name for the campaign.

    5. Set the bidding type.

    6. Paste the campaign URL that you have copied from Voluum in the URL text field.

    7. Click the Save button.

    8. Click the Add a target button.

    9. Provide a name for the target.

    10. Set your targeting options.

    11. Provide value for your bid.

    12. Click the Save button.

    13. Click the Link banners button.

    14. Select the ad that you have just created and link it with the campaign.

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TrafficFactory Tracking Tokens




Campaign ID


Banner ID


Banner name


Banner size


Target CPM


Target YAP


Target ID


Target name



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