Voluum Documentation

Campaign is an element in Voluum that incorporates other elements to create a campaign funnel. Creating a campaign funnel requires adding and configuring different elements, such as: offers, landers, flows, traffic sources or affiliate networks. Some components are optional and not required for running the campaign.

A parameter describes types of information passed by tokens in an campaign URL. The parameter has to be properly recognized by target entity, like a landing page or an offer to read information in tokens. For example, in Vollum, the cid parameter is used to pass the {clickid} token containing the click ID.

Tracking impressions (i.e. displaying an ad to a user) requires an additional configuration in traffic source component setup. The impression tracking toggle has to be turned on and an impression pixel from the campaign component setup has to be copied and pasted in your traffic source's setup. Note that you traffic source has to support impression pixels.

Cost per mille (thousand) is a cost model of buying traffic from a traffic source, where you pay for a thousand ad impressions. In Voluum, CPM is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. The CPM does not depend on further user actions, like a click or a conversion. You need to properly set up impression tracking in order to accurately record impressions. You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, go to the eCPM entry.

Campaign is an element in Voluum that incorporates other elements to create a campaign funnel. Creating a campaign funnel requires adding and configuring different elements, such as: offers, landers, flows, traffic sources or affiliate networks. Some components are optional and not required for running the campaign.

Tracking impressions (i.e. displaying an ad to a user) requires an additional configuration in traffic source component setup. The impression tracking toggle has to be turned on and an impression pixel from the campaign component setup has to be copied and pasted in your traffic source's setup. Note that you traffic source has to support impression pixels.

Cost per mille (thousand) is a cost model of buying traffic from a traffic source, where you pay for a thousand ad impressions. In Voluum, CPM is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. The CPM does not depend on further user actions, like a click or a conversion. You need to properly set up impression tracking in order to accurately record impressions. You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, go to the eCPM entry.

Uniform Resource Locator is a specific address (reference) for a certain resource on Internet.

HyperText Transfer Protocol is a protocol for communicating with Internet resources.When setting up your campaign funnel using postback URLs, you have to make sure, that the same protocol (either HTTP or HTTPS) is used in all your links.

A traffic source is any entity that generates user traffic you can use in your campaign funnel. This includes publishers, ad networks, ad exchanges, Facebook or Google and Demand-Side Platforms.

A parameter describes types of information passed by tokens in an campaign URL. The parameter has to be properly recognized by target entity, like a landing page or an offer to read information in tokens. For example, in Vollum, the cid parameter is used to pass the {clickid} token containing the click ID.

A token is used to pass a dynamic information in a redirection link or a postback URL. Tokens are described by parameters. Each entity, such as traffic source or affiliate network, use specific tokens. Available Voluum tokens are always displayed when you are building a redirection link.