Traffic Sources

A traffic source is any platform that generates visitor traffic you can use in your campaign funnel. This includes publishers, ad networks, ad exchanges, Facebook or Google and Demand-Side Platforms. To properly read that send from a traffic source platform, you need to add a traffic source element in Voluum. You have two options available:

In this section:

Cost per mille (thousand) is a cost model of buying traffic from a traffic source, where you pay for a thousand ad impressions. In Voluum, CPM is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. The CPM does not depend on further user actions, like a click or a conversion. You need to properly set up impression tracking in order to accurately record impressions. You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, go to the eCPM entry.