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Tracking Payouts

In Voluum, there are two different ways you can track payout for conversions, Auto or Manual.

  • Auto: This offers you an effective and accurate method of tracking using a dynamic payout token or a fixed value in your S2S postback URL or conversion tracking pixel. You can set the automatic payout tracking option when creating or editing an offer.

  • Manual: This provides you with an alternative solution if dynamic payout tokens are not supported by an affiliate network platform. You can record a payout by using a fixed payout value in the offer settings.

Set up Tracking Payout in Voluum

An option to enable payout tracking is available in an offer's setup. To get there, perform the following steps:

Note

Voluum Info: With the automatic option you will have to additionally set up a postback URL in a way to pass affiliate network's payout token. This is described in the last section of this article.

  1. In Voluum, go to the Offers tab. The Offers view will appear.

  2. Create a new offer or edit an existing one.

Jump to the appropriate section to learn more about setting up tracking cost in Voluum.

  • Auto

    • Setup: Select the Auto radio button.

      new_offer_payout_auto.png

    • Trigger: Conversion.

    • Value: Value will be read from an affiliate network payout token.

    • Additional settings: To correctly record payouts, you have to include affiliate network's payout token in a postback URL.

      Below you can find some examples of Voluum postback URLs modified with affiliate network's tokens:

      • HasOffers postback URL example:

        http://your_Voluum_domain.com/postback?cid={aff_sub}&payout={payout}

      • CAKE postback URL example:

        http://your_Voluum_domain.com/postback?cid=#s2#&payout=#price#

      • The example of the postback URL with a fixed static payout value:

        http://your_Voluum_domain.com/postback?cid={subid}&payout=5
  • Manual

    • Setup: Select the Manual radio button.

      new_offer_payout_manual.png

    • Trigger: Conversion.

    • Value: Provide a payout value in USD.

      Caution

      Voluum Note: Values that are manually set will override any values relayed within a postback URL or pixel for the related offer.

Frequently Asked Questions

Have more questions about tracking payout? You might find the answer below:

In this section:

A payout is the amount of money which an affiliate network or an offer owner pays you after a successful conversion. To properly track payouts in Voluum, you have to use a dynamic payout token for an or enter a fixed value.

A token is used to pass a dynamic information in a redirection link or a postback URL. Tokens are described by parameters. Each entity, such as traffic source or affiliate network, use specific tokens. Available Voluum tokens are always displayed when you are building a redirection link.

A Server-to-Server (S2S) Postback URL is the safest way to properly deliver an offer conversion information back to an associated campaign in Voluum. It is a special URL that uses tokens to pass information on conversion and other information to Voluum. An affiliate network has to support S2S Postback URL option. If it does not, a pixel redirect can be used instead.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

A Server-to-Server (S2S) Postback URL is the safest way to properly deliver an offer conversion information back to an associated campaign in Voluum. It is a special URL that uses tokens to pass information on conversion and other information to Voluum. An affiliate network has to support S2S Postback URL option. If it does not, a pixel redirect can be used instead.