Voluum Documentation

Tracking Conversions

Voluum TRK TRK Campaign Funnel Conversions

Setting up tracking conversions is a good practice. After all, conversions mean payout. Tracking conversions will allow you to know how much money you have earned. It is also the best information about how your campaign are performing. With conversion tracking set you can also use Voluum AI to manage traffic distribution in your campaigns.

Different Ways of Tracking Conversions

You have two ways to track conversions. Choosing one over another will most likely be dictated by your affiliate network platform. If they only support it, use a server-to-server postback URL method. It is the most reliable and safe. If you cannot use it, you have a conversion tracking pixel at your disposal.