Smart rotation

If there are three paths in the campaign, a visitor gets assigned one path at random with equal probabilities. If there are weights or AI involved, the probability changes, but still the visitor ends up on one of the three paths.

Once they go through the campaign URL for the second time, they take part in the same draw with all the elements included. The visitor again may end up on one of those three paths assigned at random, or according to weight's probability or AI's decision.

The first time a visitor goes through a campaign URL, seemingly nothing changes. They again have the same chances of getting one of three paths assigned.

The second time a visitor goes through the same campaign URL, Smart rotation removes the path that was previously assigned to the visitor from the draw. If the visitor was directed towards path 1 in the first step, now their only options are to go along path 2 or path 3. If AI or weights are enabled, the probability of selecting one of those two remaining paths is governed by them but this doesn't change the fact that the path that was initially selected for the user will not be available on the second visit.

If there is a third visit, a visitor will automatically be directed towards the one remaining path. Once a visitor goes through all available paths, Smart rotation turns off and each consecutive visit follows the standard procedure.