Richpops as a Traffic Source

Richpops is a traffic source developed by the creators of Richpush. It allows you to show your offers as pop ads to a global audience. The following guide describes how to set up tracking of their traffic with Voluum.

Table of Contents
Before You Start

The following things are required to set up tracking:

  • An active Voluum account.

  • An active Richpush account with some funds added.

  • An offer, and optionally, a lander.

Once you have everything, you can proceed with the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a destination URL in Richpops. In order to do so, perform the following steps

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Richpops traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

    3. Select the Richpops template.

    4. Click the Next button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.



    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    2. Select the Richpops traffic source that you have just created from the Traffic source drop-down menu.

    3. Provide a name for the campaign in the Campaign name text field.

    4. Define the cost model that you will use.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

II. Create a Campaign in Richpops

The second thing you need to do is to create a campaign in Richpops.

  1. In Richpops, provide a name for the campaign.

  2. Paste the campaign URL in the Destination URL text field.

  3. Select the country you want to target.

  4. Select your suppliers.

  5. Click the Create a campaign button.


Your campaign will run provided that you have some funds and it passes the approval process.

Richpops Tracking Tokens




Click ID




Campaign ID


Creative ID


Publisher ID


Site ID


Placement ID


Source ID




User ID


Impression ID


Bid ID