Voluum Documentation

Using Reacheffect as a Traffic Source

Voluum TRK Case Study Reacheffect

Reacheffect is a source of traffic focus on mobile entertainment. Voluum provides a Reacheffect traffic source template, which makes the configuration process almost effortless. The following guide describes how to set up both Voluum and Reacheffect accounts to create a working campaign funnel.

Table of Contents

Before You Start

There are a few things to consider before reading the following guide further. Before you do so, make sure that you have:

  • An active Reacheffect account.

  • An active Voluum account.

  • An offer to promote.

  • Optionally, a landing page.

Once you have everything ready, read the further parts of this guide.

I. Create a Campaign Funnel in Voluum

First, you need to create a campaign funnel in Voluum. This will provide you with a campaign URL that you will use as a destination link in Reacheffect. To create the whole campaign funnel, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Reacheffect traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

      new_TS.png
    3. In the New traffic source - templates form select the Reacheffect template from the Other templates section.

    4. Click the Load template button. The New traffic source form will appear.

      vlm_reacheffect1.png
    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

      vlm_reacheffect2.png
  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.

    voluum_campaign1.png

    Caution

    Voluum Note: If you have the Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. Provide basic campaign information.

      1. In the New Campaign form on the BASIC tab provide the name of your campaign in the Campaign name text field.

      2. (Optional) If you have the Workspaces feature enabled on your account, select the Private Workspace from the drop-down menu that you want this campaign to be assigned to. Read the Workspaces: Overview article to learn more.

      3. Select the Reacheffect traffic source that you have just created from the drop down menu.

      4. Click the Next button.

        vlm_reacheffect3.png
    2. Provide traffic destination information.

      1. In the DESTINATION tab select the campaign destination type radio button.

      2. Select offer and lander elements that you have created. Read the Flows and Paths article to learn more.

      3. Click the Save button.

        vlm_reacheffect4.png
    3. Copy the campaign URL by clicking the Copy button.

      vlm_reacheffect5.png

You now have a campaign URL with all tracking parameters already included in your clipboard. You can now submit it as your destination URL in Reacheffect.

II. Create a Campaign in Reacheffect

In order to create a campaign in Reacheffect, perform the following steps:

  1. In Reacheffect, go to the Campaigns option in the menu on the left and click the Add New Campaign button. The New campaign view will appear.

    reacheffect1.png
  2. In the New campaign view provide the name of your campaign in the Campaign Name text field.

  3. Provide required campaign options below. This includes:

    • Country

    • Categories

    • Device types

    • Carriers

    • Scheduling

    • Network compliance

    reacheffect2.png
  4. Scroll down to the Creatives & Bidding section. Paste the copied campaign URL into the Destination text field.

  5. Provide the remaining campaign options. This includes:

    • Keywords

    • Traffic type

    • Budget options

  6. Click the Save button.

    reacheffect3.png

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