Quick Guide Step 2: Set up Tracking


The second step takes place mainly in Voluum, where we configure all the tracking magic that will allow you to reach affiliate marketing heights.

Table of Contents
I. Create an Affiliate Network Element

In Voluum you create elements that represent and configure different parts of a campaign funnel:

  • You create a traffic source element to configure how Voluum should read data sent by a traffic source platform. The traffic source that we are going to use in this guide, Zeropark, is already added in your Voluum account.

  • You can optionally create a lander element that corresponds with your landing page (not in this scenario though).

  • You create an affiliate network element, which is what we are going to do in a moment, to firstly, organize your offers under one category, and secondly, to easily add tracking parameters to your offer link.

  • You also create an offer element to configure traffic redirection to an offer page.

  • The last element in our sequence is a campaign that binds everything together. Creating a campaign in Voluum generates another tracking link, called a campaign URL. This URL is submitted to your traffic source platform as a destination URL, what is described in the third step of this guide.

In this paragraph, you will add an affiliate network element from a list of predefined templates. You have already visited this place when you were signing up to MaxBounty. Using templates will make the tracking setup as easy as it gets. In order to do so, perform the following steps:

  1. In Voluum, go to the Affiliate networks tab.

  2. Click the New affiliate network button.

  3. Select MaxBounty from the list of available templates.

  4. Click the Create button.

  5. Click the Save button.


An affiliate network element has been added. Now it's time to add an offer element to Voluum.

II. Create an Offer Element

Do you still have the offer URL from MaxBounty that we have created before? Then let's proceed.

  1. In Voluum, go to the Offers tab.

  2. Click the New offer button and select the Create option from the drop-down menu.

  3. Affiliate network: Select the MaxBounty affiliate network element that you have just created from the drop-down menu. Notice that the affiliate network name will be included in the offer's name.

  4. Country tag: Scroll down and select a country that your offer is allowed in from the Country drop-down menu. In our example, it's China. This is done for organizational purposes only. If you advertise in more than one country, leave the Global option selected.

  5. Offer name: Provide a name for your offer. It is a good practice to name your offers in a meaningful way, so instead of "My offer" try naming it the type of offer you selected. For example, "Software Download".

  6. Offer URL: Paste the offer URL that you have copied from MaxBounty into the Offer URL text field.

  7. Tracking parameters: Below the affiliate network selection drop-down menu, there is small info about the tracking parameter that needs to be added. Copy the marked parameter and add it at the end of the offer URL, after the & character.

  8. Postback URL: Click the copy button to copy the configured postback to the clipboard and paste it to any text editing tool. Your postback URL should look like this:

  9. Click the Save button.


You have created an offer element in Voluum. You can see it listed in the table. When traffic starts coming, you will see appropriate stats next to this offer.

III. Create a Campaign

With the offer element added, there is only one thing to do in Voluum, and that is to create a campaign element.

Wait, and what about a traffic source element? Isn't is necessary to correctly receive the incoming traffic?

Typically - yes, but Zeropark is already added as a traffic source element in Voluum:


This has just saved you a couple of clicks and a lot of hassle with matching traffic source tokens with Voluum variables. You now have an offer element and a traffic source element both created in Voluum. The final thing to do is to create a campaign to tie all elements together.

In order to create a campaign in Voluum, perform the following steps:

  1. In Voluum, click the New campaign button. It is available from many tabs: Offers, Traffic Sources, Landers, and Campaigns.

  2. Campaign form type: When creating a campaign for the first time, you will see a campaign form selection windows. Voluum allows you to tailor its experience according to your needs: if you only need to create a simple campaign, it provides you with a simple form and hides advanced options. And that's what we are aiming for: creating a simple, yet fully functional campaign. Select the simple form by clicking the Simple campaign option.


    Don't worry, every time you will create a campaign you will have an option to select the type of a campaign form from a small drop-down menu.

  3. Traffic source: Select Zeropark as your traffic source from the Traffic sources drop-down menu.

  4. Country: Select the country that you intend to target.

  5. Campaign name: In the New campaign form provide a meaningful name of your campaign. Voluum will add some additional information to the name you provide,

  6. Workspace: Select the Private Workspace that this campaign will be assigned to. Workspaces allow you to separate your elements and segregate them by verticals, offer types or by other criteria. By default, you have only one Private Workspace, called Initial.

  7. Direct linking: Check the Direct linking option as you are not using any external landing pages, and therefore, you do not need a lander element in your campaign funnel.

  8. Offer: Select the offer that you have just created.

  9. Click the Save button.


The next screen provides you with a campaign URL. It is a Voluum generated link that directs visitors from the pop-up window, through the Voluum domain, to the offer. For a visitor, a redirect through Voluum will be barely noticeable, but it will allow you to capture all visit characteristics, that are essential for the whole learning process.

Copy this campaign URL to the clipboard by clicking the Copy button to finish the tracking setup in Voluum. Remember that the campaign URL is always available for you in a campaign's edit mode.

IV. Set up a Postback URL

The last thing to do in this step is to submit a postback URL that you have copied from Voluum to MaxBounty. To do so, follow the steps below:

  1. In MaxBounty, go to the Profile tab.

  2. Click the Edit profile button.

  3. In the Promotion methods section, select the URL option from the Default postback type drop-down menu.

  4. Paste the copied postback URL in the Default Postback Code text field.

  5. Click the Save settings button.

You have now set up the Voluum postback URL as a default postback for all offers in MaxBounty.

Click to check off the second point on your checklist.

  • Get an offer

  • Set up tracking

  • Find traffic and start advertising

The last thing to do is to create a campaign in Zeropark, which is described in the third step of this guide.

Click the image on the right to go to the third step of this guide.