I. Outside Voluum
There are several things you should prepare outside Voluum before setting up tracking:
A. An active Google Ads account
Set up a new Google Ads account with correct payment information if you don't have one.
If you don't have any campaigns running, you can set them up after you set up tracking
If you already have campaigns running, you will have to switch the destination link after you set up tracking
As Google does not allow redirects, you should use a direct method. This requires:
Putting a direct tracking script in a landing page, if you plan to use one.
Putting a direct tracking script on an offer page, if you plan to link directly to your offer page.
Adding a direct tracking script to a page is described in the next step.
B. Offer links from your client
Make sure that offer pages are accessible and can handle the traffic.
C. (Optionally) A landing page set
A landing page set up and publicly available on the Internet, if you plan to use one. You can link to your offers directly, without a landing page but you will have to implement a direct script for offers on an offer page.
Landing pages offer additional advantages:
More space for advertising content
Advertising additional offers
Traffic qualification in the form of quizzes or surveys
D. Conversion tracking method selected
Conversion is when a visitor performs an action that is deemed valuable by the offer owner. To track conversions, you need:
A system capable of launching postbacks when a successful conversion occurs
An option to edit the page that appears after a successful conversion (a 'Thank you' page) to implement Voluum's conversion tracking pixel
