Voluum Documentation

Pass Static Information from a Landing Page to an Affiliate Network

Voluum TRK TRK Campaign Funnel Landing Page

Sometimes you may want to pass some additional information from your landing page to an affiliate network to be visible in reports there. For example, you can differentiate in your affiliate network platform which landing page was used during a visit. In that case you can use affiliate network's appropriate parameters that pass tokens with a dynamic or a static value, that is, an exact value that will be the same for every visitor's click. For this to work, you will need to:

  1. Go to your affiliate network's platform documentation and find out which parameters can be used to pass a given type of information.

  2. Modify a click URL / multi-offer click URL that you are going to use on your landing page(s) to include those parameters. 

  3. Paste the modified click URL into your landing page's HTML.

  4. Go to your affiliate network platform to see information you have sent displayed there.

Any parameters included in a click URL or a multi-offer click URL will be automatically appended to an offer URL. Refer to your affiliate network's documentation to know, which parameters can be used to send what kind of information. 

Two landing pages with a single offer

Let's assume that you use two landing pages in your campaign funnel with CTA buttons that always lead to the same offer. Your click URL, available in Voluum in the Settings > Tracking links tab, looks like this:

http://your_voluum_domain.com/click

You want to send information to an affiliate network about which landing page was used during a visit. It means that you need a parameter provided by your affiliate network that will allow you to pass on this information. First of all, check your affiliate network's documentation to find out which parameters you can use for that. In this example, affiliate network's s8 parameter is used.

A landing page's name is a static value, so instead of using dynamic tokens paired with affiliate network's parameter, you can simply put landing page's name in a click URL. To do so, do the following:

  1. In Voluum, click the profile_settings.png icon. The Settings view will show up. Then go to the Tracking links tab.

  2. Copy the click URL from the Click URL section and paste it twice (one for each landing page) to any text editing tool.

  3. Add an affiliate network's parameter with first landing page's name (lander1) to the click URL 1:

    Example click URL 1 for a landing page 1: http://your_voluum_domain.com/click?s8=lander1

  4. Add the same affiliate network's parameter with the second landing page's name (lander2) to the click URL 2:

    Example click URL 2 for a landing page 2: http://your_voluum_domain.com/click?s8=lander2

  5. Paste the click URL 1 into the <body> section of your first landing page's HTML:

    Modified click URL 1 pasted into landing page 1

    <body> 
     .  
     . 
     .
    <a href="http://your_voluum_domain.com/click?s8=lander1">Click here to win!</a> 
     . 
     . 
     .
    <body>
  6. Paste the click URL 2 into your second landing page.

    Modified click URL 2 pasted into landing page 2

    <body> 
     .  
     . 
     .
    <a href="http://your_voluum_domain.com/click?s8=lander2">Click here to win!</a> 
     . 
     . 
     .
    <body>

Right now, every time a visitor clicks the click URL on one of the landing pages, a landing page's name will be sent to your affiliate network.

Two landing pages with rotating offers

The second case regards a situation similar to the first case, but instead of linking to the same offer from both of your landing pages, you want to rotate offers. Rotating offers means directing each visitor to a different offer, selected in a descending order from a list defined in a path or flow. 

  1. In Voluum, click the profile_settings.png icon. The Settings view will show up. Then go to the Tracking links tab.

  2. Copy the click URL from the Click URL section and paste it twice (one for each landing page) to any text editing tool.

  3. Add an affiliate network's parameter with first landing page's name (lander1) to the click URL 1:

    Example click URL 1 for a landing page 1: http://your_voluum_domain.com/click?s8=lander1

  4. Add the same affiliate network's parameter with the second landing page's name (lander2) to the click URL 2:

    Example click URL 2 for a landing page 2: http://your_voluum_domain.com/click?s8=lander2

  5. Paste the click URL 1 into the <body> section of your first landing page's HTML:

    Modified click URL 1 pasted into landing page 1

    <body> 
     .  
     . 
     .
    <a href="http://your_voluum_domain.com/click?s8=lander1">Click here to win!</a> 
     . 
     . 
     .
    <body>
  6. Paste the click URL 2 into your second landing page.

    Modified click URL 2 pasted into landing page 2

    <body> 
     .  
     . 
     .
    <a href="http://your_voluum_domain.com/click?s8=lander2">Click here to win!</a> 
     . 
     . 
     .
    <body>

After modifying and pasting those click URL into your landing pages' <body> section of HTML, you need to add a lander element in Voluum with a number of offers set to 1, and then add several offers in your campaign's path or flow to enable rotation of offers.

Two landing pages with multiple offers

If you use several offers and several CTA buttons that are linked with each other on your two landing pages and again, you want to identify in your affiliate network which landing page your traffic comes from, you have to modify a multi-offer click URL.

  1. In Voluum, click the profile_settings.png icon. The Settings view will show up. Then go to the Tracking links tab.

  2. Copy the multi-offer click URL from the Multi-offer click URL section and paste the two sets of multi-offer click URLs (one for each landing page)  to any text editing tool. Each set should contain the same number of multi-offer click URLs as there will be offers on each landing page. A number at the end of each multi-offer click URL should correspond with an offer number.

    Example set of three multi-offer click URLs for a landing page 1:

    http://your_voluum_domain.com/click/1

    http://your_voluum_domain.com/click/2

    http://your_voluum_domain.com/click/3

    Example set of three multi-offer click URLs for a landing page 2:

    http://your_voluum_domain.com/click/1

    http://your_voluum_domain.com/click/2

    http://your_voluum_domain.com/click/3

  3. Add an affiliate network's parameter with first landing page's name (lander1) to the multi-offer click URL set 1:

    Modified multi-offer click URL set 1 for a landing page 1:

    http://your_voluum_domain.com/click/1?s8=lander1

    http://your_voluum_domain.com/click/2?s8=lander1

    http://your_voluum_domain.com/click/3?s8=lander1

  4. Add the same affiliate network's parameter with the second landing page's name (lander2) to the multi-offer click URL set 2:

    Modified multi-offer click URL set 2 for a landing page 2:

    http://your_voluum_domain.com/click/1?s8=lander2

    http://your_voluum_domain.com/click/2?s8=lander2

    http://your_voluum_domain.com/click/3?s8=lander2

  5. Paste the multi-offer click URL set 1 into the <body> section of your first landing page's HTML:

    Modified click URL 1 pasted into landing page 1

    <body> 
     .  
     <a href="http://your_voluum_domain.com/click/1?s8=lander1">Click here for the first offer!</a> 
     . 
     <a href="http://your_voluum_domain.com/click/2?s8=lander1">Click here for the second offer!</a> 
     .
     <a href="http://your_voluum_domain.com/click/3?s8=lander1">Click here for the third offer!</a>
     .
    <body>
  6. Paste the multi-offer click URL set 2 into your second landing page.

    Modified multi-offer click URL set 2 pasted into landing page 2

    <body> 
     .  
     <a href="http://your_voluum_domain.com/click?/1s8=lander2">Click here for the first offer!</a> 
     . 
     <a href="http://your_voluum_domain.com/click?/2s8=lander2">Click here for the second offer!</a> 
     .
     <a href="http://your_voluum_domain.com/click?/3s8=lander2">Click here for the third offer!</a>
     .
    <body>

Right now, whenever a visitor clicks on any CTA button that has one of those multi-offer click URL beneath it, this person will be directed to the offer defined in a path or a flow and a landing page's name will be sent to the affiliate network in the s8 parameter.

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